This past summer, Ford teamed up with the Spanish language television network Azteca America to launch a web series called 'Fuerza Ford.' Not only did the series highlight the company's Ford F-150, but it also placed a spotlight on some of Mexico's top athletes as a way of connecting with young, Hispanic consumers.
Fuerza Ford was a 10-episode web series that aired last summer. The series was broadcast in Spanish and featured top Mexican boxers Edgar Juárez Calzada, Giselle Leal and Michel de la Vega Esparza Oteo. The series gave consumers an inside look at the life of each boxer and tips for finding success in the ring. The idea was to connect the strength of the athletes to the strength of the Ford F-150.
With Azteca American producing "more hours of video content than any other U.S. Hispanic television network," the Fuerza Ford series was a great way for Ford to reach Hispanic consumers.