Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

These Ads Shows the Struggles Many Face in Learning to Speak English

 - Jul 25, 2016
References: adeevee & designtaxi
A series of ads was created by agency 'Y&R Shanghai' for 'Web International English' in China to depict its courses that assist those who are learning to speak English.

Each of the ads depicts a different problem with pronunciation many encounter when tackling the difficult language, with Y&R Shanghai replacing the troublesome word with an illustration so that this is understood. The ads are simplistic and to the point, highlighting a problem in a humorous way while also showing the goal Web International English has in correcting it.

In doing this, the company shows that its courses can benefit people learning to speak English and prevents them from making possibly embarrassing speech errors. Beneath the short phrases and images are descriptions of the problem that's highlighted, the words "Speak English Like A Native" and the Web International English logo.