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Top 100 Print Trends of 2016

From Rebellious Skater Lookbooks to Fearless Foodie Ads

— January 28, 2017 — Marketing
Though advertising and marketing continue to gain ground in the digital space, the 2016 print trends show that old-school media is still thriving. Whether printed ads, lookbooks, or even interactive installations, marketing through physical means has provided value for many different businesses.

The perennial print media denizen is the fashion industry. Something about the gloss and tactility of magazines suits fashion well, and there are scores of lookbooks to prove it. Some of the most inventive from the 2016 print trends include the 'Jack by BB Dakota' 'Summer Daze' lookbook and Dolce & Gabbana's bold spring eyewear collection.

2016 also saw countless print ads that got consumers to view products in a new light. Fiat's violently cute cartoon ad encouraged consumers to look at their cars as rugged rather than chic, and the subtly sensual print ad for the Euro Cup 2016 preached a tongue-in-cheek message of peace.

Trend Hunter's FREE 2017 Trend Report is a great way to expand your own thinking along these same lines and capitalize on the coming year.
4.6
Score
Popularity
Activity
Freshness
100
Human Target Ads
Human Target Ads
The Stop Gun Violence Campaign Focuses on Danger of Errant Bullets
<
99
Overbooked Travel Ads
Overbooked Travel Ads
These Travel Advertisements Use Calendar Events to Spell Out Calls for Help
<
98
City-Specific Culinary Publications
City-Specific Culinary Publications
'Food T.O.' Will Showcase the Best of Toronto's Food Scene
<
97
Unattractive Car Ads
Unattractive Car Ads
The Sherlock Anti-Thief Campaign Shows How Worthless Cars Will Be to Thieves
<
96
Complementary Cookie Wine Pairings
Complementary Cookie Wine Pairings
Vivino Recommends Which Wines to Drink with Girl Scout Cookies
<
95
Fearless Foodie Ads
Fearless Foodie Ads
These Illustrated Ads Show How Effective the TUMS Antacid Tablets Truly Are
<
94
Blossoming Canine Ads
Blossoming Canine Ads
These Dog Ads for Pedigree's DentaFlex Show How Fresh a Pet's Breath Can Be
<
93
Surreal Scuba Ads
Surreal Scuba Ads
The Seac Diving Pro Campaign Illustrates How the Sea is Calling
<
92
Spoofed Photography Ads
Spoofed Photography Ads
These Lens & Shutter Phone Photography Ads Poke Fun at Apple's Campaign
<
91
Modular Furniture Advertisements
Modular Furniture Advertisements
These Ads for IKEA Furniture Pieces Vizualize Flexibility
<
90
Scratch Pad Posters
Scratch Pad Posters
These Museum Posters for the Museum of Natural History Advertise 'Cat Fest'
<
89
Humanized Office Fixture Ads
Humanized Office Fixture Ads
The PNet Campaign Urges Workers to "Move Before They Can't"
<
88
Inner Beast Sportswear Ads
Inner Beast Sportswear Ads
The Nike Unleash Your Animal Campaign is Fiercely Motivating
<
87
Paper Sock Lookbooks
Paper Sock Lookbooks
This Collection of Designer Socks is Showcased in a Papercraft World
<
86
Illustrated Shampoo Ads
Illustrated Shampoo Ads
The Garnier Fructis Grow Strong Campaign Takes on a Fairy Tale Spin
<
85
Rebellious Skater Lookbooks
Rebellious Skater Lookbooks
G-Shock Features Skaters Rolling Around the Tretyakov Gallery
<
84
Animal Accommodation Ads
Animal Accommodation Ads
Airbnb's Print Travel Ads Introduce Animals to New Homes
<
83
Heart-Wrenching Animal Abandonment Ads
Heart-Wrenching Animal Abandonment Ads
Havas Genève Shows Why Pets are Often Left Forgotten
<
82
Chocolate Impostor Ads
Chocolate Impostor Ads
These Ads Dress the Snickers Bar as Other Chocolate Snacks
<
81
Individuality-Embracing Travel Ads
Individuality-Embracing Travel Ads
The Expedia Campaign Encourages You to "Be You, Somewhere Else"
<
80
Pop Art Film Promotions
Pop Art Film Promotions
These Suicide Squad Posters Pay Tribute to Each Character's Retro Origins
<
79
Mutated Candy Bar Ads
Mutated Candy Bar Ads
Snickers' Sports Illustrated Ad Features an Intentional Photoshop Fail
<
78
Retro Hair Ads
Retro Hair Ads
The Garnier Anti-Aging Campaign Asks People to Not "Ruin It This Time"
<
77
Designer Athlete Uniforms
Designer Athlete Uniforms
The EA7 Olympic Collection is Modeled by Penny Lane and Pietro Boselli
<
76
Comical Auto Part Ads
Comical Auto Part Ads
These Ads Show Consumers Why They Should Stick with Volkswagen Parts
<
75
Grotesque Anti-Smoking Ads
Grotesque Anti-Smoking Ads
These Collaged Images of Smoking Effects Aim to Deter Addicted Users
<
74
Truth-Revealing Habit Charts
Truth-Revealing Habit Charts
This Infographics Showcase the Reality Behind Basic Human Behavior
<
73
Grayscale Family Editorials
Grayscale Family Editorials
Alessandra Ambrosio Stars in a Michael Kors Mother's Day Campaign
<
72
Caffeinated Emoji Ads
Caffeinated Emoji Ads
This NESCAFE Ad Offers a Look Behind a Popular Emoji
<
71
Flirtatious Sushi Ads
Flirtatious Sushi Ads
These Sushi Advertisements Show Food Quoting Promiscuous Lines
<
70
Eye-Opening Abuse Ads
Eye-Opening Abuse Ads
The Amnesty International Peru Campaign Hones in on Abusive Family Members
<
69
Solitary Senior Ads
Solitary Senior Ads
Alone's Loneliness Kills Campaign Shows the Harmful Affect of Abandonment
<
68
Stain Remover Ads
Stain Remover Ads
The Aquamatic Soap Campaign Shows How Many Stain Options There are Today
<
67
Gaming-and-Driving Caution Ads
Gaming-and-Driving Caution Ads
The Roads for Life Campaign is Against Mobile Games When Driving
<
66
Screaming Pill Ads
Screaming Pill Ads
The Lehning Voxpax Campaign Promotes Loss of Voice Medication
<
65
Tasteful Mourning Auto Ads
Tasteful Mourning Auto Ads
Chevy's Prince Tribute is Touching and Appropriate
<
64
Professional Selfie Campaigns
Professional Selfie Campaigns
Posti Photography Encourages People to Hire Real Photographers
<
63
Faceless Suicide Prevention Ads
Faceless Suicide Prevention Ads
These Powerful Ads Hope to Reassure Viewers They are Not Alone
<
62
Charitable Leftover Campaigns
Charitable Leftover Campaigns
The United Nations World Food Programme Ad Shows a Little is a Lot
<
61
Playground Fashion Ads
Playground Fashion Ads
The Orla Kiely Spring/Summer Campaign Stars Model Lou Schoof
<
60
Fill-in-the-Blank Fitness Fashion
Fill-in-the-Blank Fitness Fashion
The Calvin Klein Performance Campaign Stars Maud Welzen
<
59
Embellished Eyewear Campaigns
Embellished Eyewear Campaigns
The Dolce & Gabbana Eyewear Collection is Bold and Feminine
<
58
Movie Character Vodka Ads
Movie Character Vodka Ads
The Latest CIROC Campaign Stars Ben Stiller as the Iconic Zoolander
<
57
Mindful Fitness Campaigns
Mindful Fitness Campaigns
New York Sports Clubs' Latest Ads is Actively Encouraging
<
56
Multi-Generational Magazine Covers
Multi-Generational Magazine Covers
This Kate Moss Vogue Cover Celebrates Family Values
<
55
Face Swap Advertisements
Face Swap Advertisements
These National Geographic Face Swap Photos Encourage Learning
<
54
Fill-in-the-Blank Fashion Ads
Fill-in-the-Blank Fashion Ads
The latest Calvin Klein Campaign Stars Julia van Os & Wouter Peelen
<
53
Basketball-Inspired Water Ads
Basketball-Inspired Water Ads
The Brita Drink Amazing Campaign Stars Stephen Curry
<
52
Elegantly Grayscale Fashion Ads
Elegantly Grayscale Fashion Ads
The Saint Laurent Cara Delevingne Campaign is Sophisticated
<
51
Human Trafficking Ads
Human Trafficking Ads
The Prefeitura do Recife Government Encourages Reporting This Crime
<
50
Nutritional Baby Ads
Nutritional Baby Ads
The Nutricia Малютка Campaign Shows the Strength a Toddler Needs
<
49
Branded Renaissance Art
Branded Renaissance Art
These Art Portraits Show Iconic Paintings Recreated as Ads
<
48
Internet-Obsessed Clothing Ads
Internet-Obsessed Clothing Ads
This 'Diesel' Line is Promoted with Bizarre Social Media References
<
47
Carnivorous Car Ads
Carnivorous Car Ads
These FIAT Ads Show That Cars Built for Nature Shouldn't Be Cute
<
46
Memory-Focused Typography
Memory-Focused Typography
La Petite Mort's Morphing Typeface Deteriorates Over Time Like Memories
<
45
Sunny Spring Fashions
Sunny Spring Fashions
The Kendall Jenner Penshoppe Campaign is Stylishly Casual
<
44
Denim-Focused Fashion Ads
Denim-Focused Fashion Ads
The Forever 21 Spring Campaign is Effortlessly Chic
<
43
Littered Cigarette Campaigns
Littered Cigarette Campaigns
The Surfrider Foundation Ads Focus on Endangering Animals with Trash
<
42
Fiery Fill-in-the-Blank Fashion Ads
Fiery Fill-in-the-Blank Fashion Ads
The Calvin Klein Platinum Campaign is Shot During a Sunset
<
41
Sensory Cognac Ads
Sensory Cognac Ads
These Print Ads from Hennessy Awaken One's Senses
<
40
Honest Drink Posters
Honest Drink Posters
Strangelove's Advertisements Showcase Beverages with Comedic Messages
<
39
Violently Rebellious Fashion Ads
Violently Rebellious Fashion Ads
The Moschino Fall/Winter Campaign Embraces Radical 90s Style
<
38
Fantastical Helmet Ads
Fantastical Helmet Ads
This Campaign for Nutcase Helmets Depicts Cyclists Being Oddly Attacked
<
37
Pink-Walled Fashion Ads
Pink-Walled Fashion Ads
The Louis Vuitton Lea Seydoux Campaign is Shot in Colorful Mexico
<
36
Transgender Sportswear Campaigns
Transgender Sportswear Campaigns
The First Caitlyn Jenner Fashion Campaign Will Be for H&M Sport
<
35
Collage Fashion Campaigns
Collage Fashion Campaigns
The Ads for Chanel Fall 2016 are Creative Collages
<
34
Villainous Film Posters
Villainous Film Posters
These Suicide Squad Posters Pay Tribute to Each of the Characters
<
33
Newspaper Coffee Packaging
Newspaper Coffee Packaging
Cafe Pele Uses the Daily Paper as a Coffee Package to Show Freshness
<
32
Outcast Teeth Ads
Outcast Teeth Ads
The Dabur Anticavity Toothpaste Campaign Embraces a Black Sheep Theme
<
31
Chic Suburbia Lookbooks
Chic Suburbia Lookbooks
Jack by BB Dakota's Summer Daze Catalog Stars Model Delilah Parillo
<
30
Cheeky Automotive Ads
Cheeky Automotive Ads
Dodge's Magazine Print Ads Cleverly Comply with Playboy's New Direction
<
29
Headless Women Blogs
Headless Women Blogs
Marcia Belsky's The Headless Women Project Archives Sexist Advertising Tropes
<
28
Romantically Wet Fashion Ads
Romantically Wet Fashion Ads
The Latest Love Moschino Campaign Stars Alejandra Pietro
<
27
Cartoon Swimsuit Editorials
Cartoon Swimsuit Editorials
This Sports Illustrated Issue Features Archer Characters
<
26
Curvy Celebrity Covers
Curvy Celebrity Covers
Kim Kardashian Flaunted Her Post-Pregnancy Figure for a GQ Magazine Cover
<
25
Dreamy Metropolis Fashion
Dreamy Metropolis Fashion
Free People's Summer in the City Lookbook Stars Elsa Hosk
<
24
Expecting Beer Ads
Expecting Beer Ads
This German Beer Ad Parodies Pregnancy Photos by Swapping in Men with Beer Guts
<
23
Dreamy Spring Dresses
Dreamy Spring Dresses
Arizona Muse Stars in the Latest Lookbook for Anthropologie
<
22
Humorous Language Ads
Humorous Language Ads
These Ads Shows the Struggles Many Face in Learning to Speak English
<
21
Colorfully Eclectic Fashion
Colorfully Eclectic Fashion
The Martina Spetlova SS16 Collection is Captured Atop a Ton of Junk
<
20
Darkly Glam Makeup Ads
Darkly Glam Makeup Ads
The Max Factor Candice Swanepoel Campaign Features Mascara and More
<
19
Bohemian Ranch Lookbooks
Bohemian Ranch Lookbooks
The Free People April Catalog is Rustic and Beautiful
<
18
Empowering Shoe Campaigns
Empowering Shoe Campaigns
Keds' 'Ladies First' Footwear Campaign Stars Strong Female Icons
<
17
Atypical Policitical Posters
Atypical Policitical Posters
Peculiar Anti-Trump Posters Have Popped Up On Bus Shelters in NYC
<
16
Digital Predator Ads
Digital Predator Ads
The Save the Children Online Campaign Addresses the Danger Social Media
<
15
Casual Yacht Fashion Ads
Casual Yacht Fashion Ads
Edita Vilkeviciuten Stars in the Zara Home Beachwear Campaign
<
14
Political App Ads
Political App Ads
FOREAL's News Campaign Blends Political Topics into Art
<
13
Effortless Summer Wardrobes
Effortless Summer Wardrobes
Hailey Clauson Stars in the REVOLVE Caribbean Cutie Catalog
<
12
Rebel Chic Fashion Ads
Rebel Chic Fashion Ads
Isabeli Fontana Stars in Karl Lagerfeld's Riachuelo Fall/Winter Campaign
<
11
Negative Space Ads
Negative Space Ads
These Ads Creatively Make Use of Negative Spaces to Show Products' Use
<
10
Empathetic Poaching Ads
Empathetic Poaching Ads
The AnimaNaturalis Ad Campaign Aims to Help Endangered Species
<
9
Sensual Soccer Campaigns
Sensual Soccer Campaigns
These Body Paint Designs Unite the Nations of the UEFA Euro 2016
<
8
Body Inclusivity Fashion Ads
Body Inclusivity Fashion Ads
The Lane Bryant This Body Campaign Focuses on Positive Imagery
<
7
Diverse Swimsuit Campaigns
Diverse Swimsuit Campaigns
The #SwimSexy Campaign Features Three Unconventional Models
<
6
Otherworldly Travel Ads
Otherworldly Travel Ads
These Ads for Azul Airlines Show the Ease of Discovering New Worlds
<
5
Unconventional Object Ads
Unconventional Object Ads
These Print Ads Promote the IKEA Charging Furniture Pieces
<
4
Free-Spirited Lingerie Lines
Free-Spirited Lingerie Lines
The Free People Valentine's Day Collection is Made for Bohemians
<
3
Vibrantly Urban Photoshoots
Vibrantly Urban Photoshoots
The Chris Habana My Enemy Campaign was Shot by Daniel Bolliger
<
2
Topless Jewelry Lookbooks
Topless Jewelry Lookbooks
The Jacquie Aiche Spring Collection Shows Off Designs Seductively
<
1
Inclusive Albino Editorials
Inclusive Albino Editorials
'The White Disease' Uses Albino Models to Challenge Beauty Standards
<