In order to promote the wireless IKEA charging furniture range in a creative way, the 'IKEA for Real' print ads were released.
IKEA's wireless charging range includes lamps and tables that do more than just provide light and a surface to store items on. Since these ordinary pieces of home decor have next-generation features, these playful ads highlight some of the unexpected features of these household objects. In one ad, IKEA labels a broom as a toothbrush, a lamp as a charger and a spray can as deodorant—and remarks "one thing is for real."
Considering that wireless charging is fairly new, yet highly desired by consumers, these creative print ads from IKEA prove that this is not a far-off futuristic invention and there is something real to believe in and buy now.