The 'Global Brands' project by graphic designer Turan Ramazanli re-imagines iconic art portraits as contemporary brands. By taking Renaissance art including the 'Portrait of Baldassare Castiglione' by Raphael and 'The Creation of Adam' by Michelangelo, Ramazanli mixes them with current society's material obsession, making for an interesting contrast.
Michelangelo's art is shown passing a package of Marlboro cigarettes, Renaissance women take nude selfies with their latest iPhones and the Portrait of Baldassare Castiglione is ornamented with some Ray-Ban sunglasses.
Given that advertising and branding did not exist during this time, the inclusion of it in the Global Brands project draws attention to our reliance on technology and cynically reveals how strange it is when compared to the past.
Key Themes Behind This Trend
- Renaissance Art Reimagined
- By transforming iconic art portraits into contemporary brands, there is an opportunity to disrupt the art industry and appeal to a younger, digitally-focused audience.
- Connecting Past and Present
- The Global Brands project showcases the contrast between historical art and modern materialism, opening up opportunities for disruptive storytelling and cultural commentary.
- Blurring the Boundaries
- Mixing classical art with modern branding highlights the potential for disruptive collaborations between the art and marketing industries, creating unique and attention-grabbing campaigns.
Where This Applies
- Art
- Reimagining iconic art as contemporary brands offers disruptive innovation opportunities by attracting a wider range of audience and creating a fresh approach to traditional forms of art.
- Advertising
- The Global Brands project demonstrates the potential for disruptive innovation in advertising by using historical references to engage viewers and create intriguing brand narratives.
- Market Research
- Exploring the impact of contemporary branding on historical art can provide valuable insights and disruptive innovation opportunities for market researchers studying consumer behavior and perception.
