In an attempt to appeal to younger audiences, late last year Playboy announced that it would no longer be releasing nude images—as an advertiser, Dodge decided to have some fun by creating magazine print ads that would be in tune with the brand's new direction.
In the US edition of Playboy's March issue, the first one where nudity is no longer a feature, Dodge created a set of cheeky print ads that feature cleverly placed "headlights" and "tail lights."
Other than simply featuring scantily clad women, the ads reveal a simple brand message: "The spirit lives on." In addition to showing that it has a sense of humor through these print ads, Dodge proves that as a brand, it's got the ability to roll with the punches.
Cheeky Automotive Ads
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