The top March 2016 marketing ideas showcase the continued progression toward experience-driven brand-consumer interactions and the various ways brands are interpreting this.
The X by adidas is a week-long pop-up hosted designed for women in London's Victoria Park. The illuminated pop-up is located is the center of the park and is shaped like a giant "X," glowing in blue and purple hues. The venue will host training sessions, yoga classes, dinner parties, product education sessions and much more over its week-long span.
Separately, Le Bristol Paris is a luxury hotel featuring two permanent feline residents who help to greet guests upon their arrival. The intriguing pattern is can be observed in other luxury hotels like the Fairmont chain, which boasts over 12 dogs who serve as mascots for various locations, with guests being able to take the canine friends for a walk if they so choose.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
