This Sofia grocery store boasts a customer-focused retail concept that is both interactive and educational. Designed by Cityscape Architects, the supermarket features minimal decor that puts the emphasis on the extensive product selection and avoids feeling cluttered.
VMV Supermarket is characterized by ultramodern design features such as the lighting in the produce section and overall emphasizes that the shopping experience should feel natural and flow organically. In addition to each of the dedicated sections such as bakery and butcher, there are other extras that add value, such as a juice bar. The interior of the store features plenty of guide information so that shoppers can easily find what they are looking for, while the small design details emphasize the experience as one that is refined.