From Branded Pop-Up Pantries to In-Store Selfie Contests
Jana Pijak — March 25, 2016 — Marketing
These retailer brand experiences range from foodie-focused pop-up pantries to experiential toy shops that celebrate the holiday season. In addition to a pop-up holiday kitchen by Loblaws-owned lifestyle brand President's Choice, other notable examples include in-store selfie contests by the grocer's other sister brand Joe Fresh. In addition to being known for its chic and affordable fashion and beauty products, the evolving brand is also known for its memorable marketing.
While in-store selfie mirrors encourage Millennials to enter a contest when purchasing Joe Fresh clothes, similar examples like Walmart's holiday toy pop-up let visitors test in-store products within an experiential retail environment.
Other retailer brand experiences worth noting include Amazon's web-based menswear shop Franklin Tailored that gives online shoppers access to well-made and affordable suits that are conveniently delivered right to their door.
While in-store selfie mirrors encourage Millennials to enter a contest when purchasing Joe Fresh clothes, similar examples like Walmart's holiday toy pop-up let visitors test in-store products within an experiential retail environment.
Other retailer brand experiences worth noting include Amazon's web-based menswear shop Franklin Tailored that gives online shoppers access to well-made and affordable suits that are conveniently delivered right to their door.
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