"Fight Hunger. Spark Change." is a Walmart social media campaign that raised significant funding for food banks nationwide. The charitable initiative has raised up to $10 million in donations to date and has secured over 75 million meals for families across the United States.
This charitable program was launched in partnership with some of America's most recognized food companies including General Mills, Kraft and Campbell’s among others. The Walmart social media campaign was first promoted with a heart-warming ad and even featured a online component that invited families to post tagged photos via Facebook, Twitter and Instagram channels.
Aiding in the fight against hunger, this socially conscious initiative raised food bank funding and was branded with the #WeSparkChange hashtag, with each post garnering a $10 donation from Walmart. Overall, this campaign is a great example of how a commercial retailer can use the power of online marketing for a charitable cause.