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18 Feel-Good Brand Partnerships

From Charitable Jewelry Collections to Pride Equality Initiatives

— July 22, 2016 — Social Good
These feel-good brand partnerships range from educational jewelry intitiatives to pride equality campaigns that celebrate LGBTQ rights while encouraging government officials to change gay marriage laws.

While an LGBTQ Month campaign by American retailer Macy's embraces everyone's right to marry who they choose, Tiffany & Co's latest venture centers around female-empowerment and education for Saudi Arabian women. Additionally, luxury label Louis Vuitton's UNICEF jewelry collaboration aims to raise awareness and funds for underprivileged children and is marketed with a sharable #makeapromise hashtag.

Other memorable examples of feel-good brand partnerships include charitable food sponsorships like Walmart's social media camapaign for US food banks. Similarly, another notable example is Starbucks' #RedCupCheer campaign -- a unique marketing opportunity that allows major charities to compete for sponsorships and monetary grants while raising awareness for a good cause.
6.4
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Popularity
Activity
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20
Charitable Marathon Sponsorships
Charitable Marathon Sponsorships
The Great India Run's Apparel Needs Are Supported By Adidas
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19
Charitable Bagel Marketing
Charitable Bagel Marketing
Panera Bread's Pink Ribbon Bagel Campaign Aids Breast Cancer Research
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18
Cancer-Combating Sunglasses
Cancer-Combating Sunglasses
The Annual TOMS x Movember Line for Prostate Cancer Unveils Sunglasses
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17
Charitable Food Campaigns
Charitable Food Campaigns
The Latest Walmart Social Media Campaign Raises Funds for Food Banks
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16
Charitable Clothing Collaborations
Charitable Clothing Collaborations
This Brand Partners with New Designers Each Month
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15
Pride Equality Ads
Pride Equality Ads
The Macy's Pride + Joy Campaign Celebrates National LGBTQ Month
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14
Charitable Literacy-Improving Campaigns
Charitable Literacy-Improving Campaigns
American Apparel Partnered with Pencils of Promise
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13
In-Store Cultural Events
In-Store Cultural Events
This Brand is Celebrating Black History Month 2016 with In-Store Panels
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12
Cancer-Fighting Running Shoes
Cancer-Fighting Running Shoes
These Vibrant Pink Sneakers Support Brest Cancer Research
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11
Charitable VR Campaigns
Charitable VR Campaigns
"A Walk In Their Shoes" Shows Toms Customers the Impact They Have
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10
Recycled Clothing Campaigns
Recycled Clothing Campaigns
H&M's 'Comeback Clothes' Cleans Up Closets and Landfills
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9
Cancer-Aiding Shampoo Campaigns
Cancer-Aiding Shampoo Campaigns
The #8or8 Campaign Encourages a Donation of $8 or 8 Inches of Hair
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8
Lemur-Protecting Chocolate Bars
Lemur-Protecting Chocolate Bars
The New Madécasse Chocolate Bars Help Protect Endangered Lemurs
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7
Charitable Hockey Beer
Charitable Hockey Beer
The NHL and the Lake of Bays Brewing Company Collaborate to Support Kids
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6
Rural Remote Retreats
Rural Remote Retreats
Airbnb and National Parks Foundation are Encouraging Travel in Rural Areas
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5
Cancer-Fighting Instant Coffees
Cancer-Fighting Instant Coffees
The Sale of This Instant Coffee Blend Supports Cancer Research
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4
Brand-Taught Online Courses
Brand-Taught Online Courses
The Big Know Offers Online Learning by the Biggest Brands' Top Experts
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3
Charitable Jewelry Collections
Charitable Jewelry Collections
These Louis Vuitton and Unicef Accessories Aim to Make a Difference
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2
Charitable Fast Food Fashion
Charitable Fast Food Fashion
McDonald's Australia and Emma Mulholland Collaborate on a New Range
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1
Educational Jewelry Initiatives
Educational Jewelry Initiatives
Tiffany & Co's 'Keys for a Cause' Initiative Empowers Saudi Women
<