In honor of Breast Cancer Awareness Month, 'New Balance' released a pair of vibrant pink sneakers. While there are a number of brands giving their shoes a pink makeover for the month of October, New Balance is taking its campaign a step further.
The pink New Balance sneakers are part of the 'Lace Up for the Cure Collection.' The campaign is part of an ongoing commitment to benefit Susan G. Komen charity and their work on breast cancer research. Unlike similar brand-sponsored campaigns, the New Balance initiative aims to donate five percent of proceeds from the sale of its pink sneakers to the charity until 2017. The shoes featured in the collection include the Pink Ribbon Vazee Pace, Pink Ribbon 1765v2 and the Pink Ribbon 665.
The campaign demonstrates how some brands are showing ongoing support for important causes.