"A Walk In Their Shoes" is the name of a virtual reality campaign between Toms Shoes and AT&T. The two partnered up back in 2009, putting the shoe company on the map globally for the first time and to celebrate its 10 year anniversary founder Blake Mycoskie decided to team up with the telecom company once again.
This time, the two wanted to show just what kind of impact their customers were having on the people Toms Shoes has set out to help in third world countries. It chronicles the journey of one Toms customer from California to Colombia as he meets the child directly benefitting from his purchase. Interestingly, this campaign embraces the new direction AT&T hopes to go in. Fiona Carter, senior vice president of brand marketing, says, "We're moving to become more than a telecom, to be a content company."