These June 2016 marketing ideas take ordinary experiential marketing to the next level with ideas that are off-the-wall and larger than life.
In order to catch the eyes of the public, brands are going big with slot machines that give out a selection of snacks, or dynamic sculptures made from wrecked car pieces to warn against the dangers of distracted driving. On the flip side, there's also an advertisement that goes about promoting the same message in a roundabout way with a "TEXT AND DRIVE" billboard promoting a fictitious a funeral home.
One of the most unexpected marketing stunts of late comes from Burger King, which launched an in-store sauna in one of its locations in Finland. Another unusual destination is the Kronenbourg 1664 pop-up bar in France, which is entirely staffed by canine assistants.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
