Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Ekselence Macarons Introduces a Hybrid of Ice Cream and Macarons

 - May 2, 2016
References: & thedieline
Ice cream and macarons are two desserts that are beloved on their own, but Ekselence Macarons brings them together to create an even sweeter treat.

Designer Alexey Gorozhanin developed the charming packaging for Ekselence Macarons, which uses vivid imagery to showcase the floral, chocolate and nutty flavors of each frozen dessert. While the product names are simple—Orange & Macarons and Pistachio & Macarons—the colorful product photography on the dessert boxes suggests that there are deeper flavors to discover in these ice cream and macaron sweets.

The packaging for the decadent desserts will appeal to foodies with an eye for the newest hybrid food creations on the market. Macarons have been worked into everything from cakes and donuts to sweet versions of kebabs, offering consumers a refreshing new way to encounter this familiar dessert.