Everybody's heard of Hyperloop technology and how it's going to completely revolutionize the way people travel and get around, but the technology hasn't really been married to a coherent brand, until now -- Hyperloop Technologies has announced the rebranding of the project, which will now be known as Hyperloop One.
The brand's stated purpose is now to create a "worldwide Hyperloop ecosystem" that makes use of partially evacuated tubes that will transport levitated cars at speeds near the speed of sound. The brand's goals will be accomplished with the help of a variety of worldwide partners including New York-based architectural practice Bjarke Ingels Group, KMPG and AECOM.
With the creation of a new brand name, announcement of partnerships and refining of brand messaging, Hyperloop One has positioned itself as the ultimate transportation technology provider of the future.
Futuristic Transportation Branding
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