Uber is hoping to make the time spent in its vehicles that much more enjoyable for riders with free tablets that consumers can use to stream Amazon shows during their commute. The promotion is exclusive to Los Angeles riders and is offered to riders using the UberLux service. Each car will contain a Kindle Fire HD tablet that has been pre-uploaded with popular television series such as Bosch and Transparent as well as movies.
The promotional service adds an air of luxury to the riding experience, giving consumers something to do while they move from place to place. While a rider might not be inside an UberLux long enough to finish an episode of show, often times Los Angeles is bogged down with traffic -- extending the driving time.
Why This Trend Is Growing
- In-car Entertainment Streaming
- In-car entertainment services can provide a more enjoyable and entertaining experience for riders while commuting.
- Personalized Entertainment Services
- Personalized entertainment services through tablets or other devices can attract more clientele while also enhancing customer experience.
- Luxury Commuting Experience
- Providing passengers with luxury in-car services can allow ride-sharing companies to differentiate from competition and appeal to consumers seeking an elevated commuting experience.
Industries Being Reshaped
- Ride-sharing
- Ride-sharing companies can leverage in-car entertainment services to increase customer satisfaction for a more positive brand image.
- Entertainment
- Entertainment companies can provide streaming service options that are specifically tailored to in-car entertainment services for ride-sharing companies.
- Luxury Transportation
- Luxury transportation services can incorporate in-car entertainment options to provide a more high-end and upscale experience.
