The BMW Theatre Screen was shown off by the brand at CES 2022 as an in-car entertainment system that could drastically change the passenger experience in vehicles in the near future. The display features a 31-inch size and boasts Amazon Fire TV built-in to let passengers stream their favorite shows from the comfort of the car cabin. The ultra-wide panorama display will immerse viewers at all times and could have them forgetting they're even inside a vehicle.
The BMW Theatre Screen would be customizable by either of the passengers thanks to a series of control panels that are integrated into the door handles to intuitively help viewers to find their favorite show or a new movie to watch.
Key Themes Behind This Trend
- In-car Entertainment
- The trend of in-car entertainment systems featuring large displays and streaming capabilities presents an opportunity for automotive and technology industries to collaborate and innovate on new immersive experiences.
- Customizable Displays
- The trend of customizable displays and control panels integrated into car interiors presents an opportunity for automotive and technology industries to improve the user experience and provide personalized entertainment options.
- Panoramic Displays
- The trend of ultra-wide panoramic displays in car cabins presents an opportunity for automotive and technology industries to create more immersive passenger experiences and innovations in vehicle design.
Where This Applies
- Automotive
- The automotive industry can leverage in-car entertainment trends to differentiate their products and enhance the passenger experience, while exploring new design possibilities for vehicle interiors.
- Technology
- The technology industry can take advantage of the trend of in-car entertainment and customizable displays to develop new products and features that integrate with automotive systems and improve the overall user experience.
- Entertainment
- The entertainment industry can collaborate with automotive and technology industries to produce immersive and exclusive content for in-car entertainment systems and panoramic displays, presenting a new platform for content distribution.
