Ultra-Large Automotive Displays

LG Display Unveiled the 57-inch Pillar-to-Pillar LCD at CES 2024

LG Display unveiled the world's largest automotive display, the 57-inch Pillar-to-Pillar LCD, at CES 2024. This ultra-large automotive display solution taps into "screenification," a concept that recognizes the recent increase in the size and number of automotive displays that give drivers and passengers control over a wide range of functions. The 57-inch P2P LCD covers the entire dashboard from the driver's seat to the front passenger's seat.

Alongside this record-breaking Consumer Electronics Show automotive display innovation, LG Display also unveiled the largest slidable panel, the 32-inch Slidable OLED, for the first time. LG Display also introduced three concept cars to convey its vision for the future of mobility, each with a unique automotive display solution optimized for each stage of the development of Software Defined Vehicles (SDVs): Shift, Evolution and Beyond.

Screenification of Automotive Displays
The increase in the size and number of automotive displays opens up opportunities for innovative screen solutions that enhance driver and passenger experiences.
Ultra-large Automotive Display Solutions
The unveiling of the record-breaking 57-inch Pillar-to-Pillar LCD at CES 2024 showcases the potential for larger display solutions in the automotive industry.
Optimized Automotive Display for Software Defined Vehicles
With the introduction of concept cars featuring unique automotive display solutions for different stages of Software Defined Vehicles, the industry can explore tailored displays that align with technological advancements.

Industries Being Reshaped

Automotive Technology
The automotive technology industry can explore new opportunities in creating and implementing larger, more immersive display solutions for vehicles.
Consumer Electronics
The consumer electronics industry can capitalize on the trend of screenification in automotive displays by developing innovative screen technologies specifically designed for vehicles.
Software Development
The software development industry can tap into the potential of optimized automotive display solutions for Software Defined Vehicles, aligning software advancements with display capabilities.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 30%
Activity 46%
Freshness 23%