Electronics manufacturer LG has unveiled its newest lineup of OLED TV models for 2022, including the staggeringly large 97-inch G2 series. The new flatscreen display utilizes LG's next-generation OLED evo technology, which is said to deliver a substantially brighter picture and higher image quality.
In addition, the 97-inch G2 series comes equipped with a 9 Gen 5 processor, a powerful built-in sound system with virtual 7.1.2 surround sound, and the latest version of the brand's Smart TV platform. Moreover, the screen has a thinner bezel than LG's previous versions, making it's an incredibly sleek unit considering its massive dimensions. Alongside the new 97-inch model, LG will also be releasing the smallest OLED TV currently on the market, the 42-inch C2 series.
Image Credit: LG
What's Driving This Trend
- OLED Evo Technology
- Incorporating next-gen OLED evo technologies and powerful built-in sound systems in large screens open up opportunities for immersive viewing experiences in home entertainment.
- Virtual Surround Sound
- Equipping TVs with virtual surround sound technology opens up possibilities for brands to integrate their products into the home entertainment experience.
- Large Screen Displays
- Manufacturers can innovate by offering larger and thinner screens with higher image quality and a powerful built-in sound system to enhance the viewing experience.
Who This Affects Most
- Consumer Electronics
- Companies in the consumer electronics industry can explore incorporating next-gen OLED evo technologies and powerful built-in sound systems in their TVs.
- Home Entertainment
- The home entertainment industry can leverage virtual surround sound technology and immersive experiences to enhance consumer engagement and immersive experiences.
- Digital Advertising
- As TVs increasingly become the centerpiece of the home entertainment experience, advertisers can explore new opportunities to incorporate ads for large screen displays with immersive built-in sound systems.
