BMW i Vision Dee (Digital Emotional Experience) is a CES 2023 concept car that gives drivers the ability to customize their physical vehicle digitally. The mid-sized sedan makes the most of E Ink to offer an array of colors that can cover the entirety or a portion of the vehicle's surface, thanks to 240 individually controlled segments. BMW's first full-colour deployment of E Ink technology means that drivers can express their sense of style with not just colors but also patchwork or checkered patterns as well.
"With BMW i Vision Dee, we are showing how the car can be seamlessly integrated into your digital life and become a trusty companion," said Adrian van Hooydonk, head of BMW Group Design, in a press release, "The vehicle itself becomes your portal to the digital world – with the driver always in control."
Features from this concept car are expected to make their way into future production models, specifically BMW's new NEUE KLASSE EV platform as of 2025.
Key Themes Behind This Trend
- Digital Customization
- The use of E Ink technology in BMW i Vision Dee for digital customization offers opportunities to transform how consumers can personalize vehicles.
- Color-shifting Surfaces
- The 240 individually controlled segment surfaces of BMW i Vision Dee provide a chance to bring color-shifting technology to new industries and products.
- Integration of Vehicles in Digital Life
- Increased integration of vehicles in the digital world, as seen in BMW i Vision Dee, can lead to unique product offerings for disruptive innovation opportunities.
Where This Applies
- Automotive
- The use of E Ink technology in the car industry introduces new ways to personalize and differentiate vehicles.
- Consumer Electronics
- BMW i Vision Dee showcases the possibilities of E Ink technology in consumer electronics for customizable surfaces and digital integration.
- Fashion
- The color-shifting surfaces of BMW i Vision Dee provide potential for new fashion industry applications, from color-changing accessories to innovative textiles.
