Across the United States, Lipton is launching an experiential office break tour in order to provide employees relief from mid-day slumps.
Over the summer months, The Lipton Sparkling Flavor Lounge will visit major cities like NYC, Miami and Austin, providing adults with the chance to re-energize in inventive ways, with an emphasis on light physical activities. The #FlavorBreak lounge includes playful spaces that include a ball pit and slide, a silent disco, as well as places to get a back massage.
Across multiple industries, marketers are now creating many fun activations like this that appeal to the inner child in an adult. On this same theme, Liption previously created a 100-meter urban water slide, which also creates ties between its drink products and refreshment.
What Makes This Trend Stand Out
- Experiential Office Breaks
- Creating interactive and playful spaces within office environments to provide employees with a refreshing break from workday stresses.
- Appealing to the Inner Child
- Developing activations that tap into the nostalgia of adulthood and provide a sense of fun and excitement.
- Creating Ties with Refreshment
- Integrating brand products and refreshment experiences to create a stronger connection with consumers.
Sectors Adopting This
- Beverage
- Incorporating interactive break experiences that align with the brand's refreshing drink products.
- Hospitality and Events
- Designing creative and playful activations to provide unique experiences for attendees at conferences, trade shows, and other events.
- Office Supplies and Services
- Offering additional services and amenities that create a fun and enjoyable work environment for employees.
