Professionals looking to increase their productivity in the afternoon are being rewarded this week with free evian+ to help them push past their mental fatigue. The brand announced a new campaign that will see it giving away free packs of its new flavored sparkling beverage that's enhanced with minerals in select markets across the US this week. The campaign will enable professionals to visitor evianfeedyourmind.com through August 28 from 2pm to 5pm to sign up for a free delivery of a six-pack of evian+
The free evian+ campaign was developed with data from surveys that found 2:55pm to be the most unproductive time of the day for many workers and will no doubt help a number of professionals to make it past the afternoon slump.
Why This Trend Is Growing
- Enhanced Flavored Sparkling Beverage
- Opportunity for beverage companies to innovate by enhancing sparkling drinks with minerals and flavors
- Afternoon Productivity Boosters
- Opportunity for companies to create products and services that help workers boost their productivity during the afternoon slump
- Personalized and Targeted Promotions
- Opportunity for brands to use targeted promotions based on consumer data to attract and retain customers
Industries Being Reshaped
- Beverage Industry
- Potential opportunity for beverage companies to innovate with enhanced sparkling drinks to attract consumers seeking a productivity boost
- Health and Wellness Industry
- Opportunity for companies in the health and wellness space to create products and services that help workers maintain productivity throughout the day
- Marketing and Advertising Industry
- Opportunity for companies in the marketing and advertising space to create targeted promotions that are personalized to consumer needs and preferences
