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Top 65 Interactive Ideas in June

From Smart Beer Kiosks to AR Blood Donation Billboards

— July 31, 2016 — Tech
From virtual reality farm tours to augmented blood donation billboards, the top June 2016 interactive ideas showcase the ways brands are successfully engaging consumers, whether in the physical or digital realm.

Kicking off its #StartFooding campaign, Swedish furniture retailer IKEA recently hosted a pop-up in Toronto that included an innovative smart shopping experience and the chance to try the brand's famous meatballs and the new vegan alternative. Upon arrival, guests were given a wooden spoon with an RFID chip inside, which individuals could then tap display items with in order to add the product to their "carts."

Meanwhile, McDonald's UK has launched a consumer VR experience that transports viewers to the farms on which the brand sources its food products. The intriguing campaign is one of many that sees brands working hard to help consumers make the connection between product and natural cultivation.
6.8
Score
Popularity
Activity
Freshness
65
Interactive Movie Deals
Interactive Movie Deals
Chuck Palahniuk is Asking Kickstarter for Support to Bring Lullaby to Film
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64
Surprise Footwear Giveaways
Surprise Footwear Giveaways
The 'Nike Speed Drops' Promotion Surprised Fans with Golden Cleats
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63
Gourmet Ice Cream Giveaways
Gourmet Ice Cream Giveaways
This Ice Cream Company is Giving Away Single Scoops on Free Cone Day
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62
Video Game Chatbots
Video Game Chatbots
Activision's Facebook Messenger Bot Teases 'Call of Duty: Infinite Warfare'
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61
Burrito Chain Festival Promotions
Burrito Chain Festival Promotions
This Fast Casual Chain is Offer VIP Tickets to Lollapalooza
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60
Technical Content Services
Technical Content Services
Codeplace Provides Blogging as a Service to Engage Developers
<
59
Interactive Supercar Simulators
Interactive Supercar Simulators
This Year's London Motor Show Boasts a Car Simulator
<
58
Social Home Improvement Campaigns
Social Home Improvement Campaigns
Lowe's Inventive Snapchat Stories Amplify the Tap Feature
<
57
Interactive Movie Billboards
Interactive Movie Billboards
Johnny Depp Promotes the 'Through the Looking Glass' Movie Himself
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56
Real-Time Travel Billboards
Real-Time Travel Billboards
This Airline Ad from JetBlue Reveals Real-Time Travel Data
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55
Appreciative Cinnamon Bun Giveaways
Appreciative Cinnamon Bun Giveaways
This Cinnabon Promotion Celebrates National Nurses Week
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54
VR Smartphone Campaigns
VR Smartphone Campaigns
The OnePLus3 Can be Obtained For Free if Ordered Using Loop VR
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53
Directional Shoe Designs
Directional Shoe Designs
The easyJet 'Sneakairs' were Unveiled at the Barcelona Street Project
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52
Celebratory Photography Campaigns
Celebratory Photography Campaigns
IKEA's 'Wonderful Everyday' Triumphs the Little Things in Life
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51
360-Degree Advergames
360-Degree Advergames
Turkish Airlines' 'WingoFlies' is the First-Ever 360 YouTube Video Game
<
50
Festive Taco Promotions
Festive Taco Promotions
Diablo Sauce is Returning to Taco Bell Just in Time for Cinco de Mayo
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49
Rewarding Review Platforms
Rewarding Review Platforms
The Unboxd App Lets You Record Video Reviews and Earn Rewards From Them
<
48
Cartoon Turtle Apartments
Cartoon Turtle Apartments
This Airbnb Apartment is Styled Like the Ninja Turtles' Hangout
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47
Burger-Ordering Chatbots
Burger-Ordering Chatbots
Burger King's AI Chatbot Takes Menu Orders Via Facebook Messenger
<
46
Phonecall Travel Billboards
Phonecall Travel Billboards
Airbnb's City Billboards Encourage People to Call and Text
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45
Personalized Shopping Stores
Personalized Shopping Stores
Razorfish and Adobe Created a Digital Concept Store of the Future
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44
Jumping Fish Packaging
Jumping Fish Packaging
The Live Fish Pack is a Sensor-Connected Box That Jumps When Users Approach
<
43
Athletic Comedian Run Campaigns
Athletic Comedian Run Campaigns
Kevin Hart's Run with Hart Program is Part of the Nike Run Club
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42
Donut-Dispensing ATMs
Donut-Dispensing ATMs
Krispy Kreme's London Pop-Up is Promoting its Nutty Chocolatta Donuts
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41
Film Festival Beer Cans
Film Festival Beer Cans
Stella Artois Created This Limited Edition Beer Can Design for Cannes
<
40
Crowdsourced Retail Photo Galleries
Crowdsourced Retail Photo Galleries
The IKEA Wonderful Everyday Contest Highlights User Photos
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39
Discount Furniture Store Diners
Discount Furniture Store Diners
The Krogen Restaurant Will Serve Budget-Friendly Meals
<
38
Conceptual Technology Stores
Conceptual Technology Stores
The Razer 'RazerStore' Technology Store Lets Users Try Out Devices
<
37
Live-Action Gifs
Live-Action Gifs
The 'Citrus Life GIF' from Somersby Recreates the Actions of an Animated GIF
<
36
Agency Recruitment Geofilters
Agency Recruitment Geofilters
180LA Used Select Snapchat Filters for Social Media Recruiting
<
35
Customizable Drink Bars
Customizable Drink Bars
Schweppes' 'Mix Your Way' Experience Helps People Mix Their Dream Drink
<
34
Tasty Mother's Day Giveaways
Tasty Mother's Day Giveaways
This Wienerschnitzel Promotion Rewards Moms with a Free Meal
<
33
AI Finance Assistants
AI Finance Assistants
'Personetics Anywhere' Helps Banks Offer Guidance Via Facebook Messenger
<
32
Canine-Staffed Pop-Ups
Canine-Staffed Pop-Ups
The Kronenbourg 1664 Pop-Up Bar is Entirely Staffed by Dogs
<
31
VR Farm Tours
VR Farm Tours
This McDonald's Initiative Aims to Connect Consumers with the Company's Suppliers
<
30
Literary Pop-Up Bars
Literary Pop-Up Bars
The Baileys Prize Book Bar Celebrates Female Authors in the UK
<
29
Taco Mask Snapchat Lenses
Taco Mask Snapchat Lenses
The Cinco De Mayo Taco Bell Snapchat Lens Was a Huge Success
<
28
Breakaway Electronic Stores
Breakaway Electronic Stores
eMart's In-Store 'Electro Mart' Now Exists as a Standalone Location
<
27
Millennial Travel Scavenger Hunts
Millennial Travel Scavenger Hunts
Icelandair is Offering a Free Trip To Europe Hidden in Montreal
<
26
Geotagged Storytelling Apps
Geotagged Storytelling Apps
The Krumb App Lets You Leave Mobile Messages When Visiting a Place
<
25
Recordable Fried Chicken Packaging
Recordable Fried Chicken Packaging
The New KFC Bucket Lets Customers Record Mother's Day Messages
<
24
Offline Retailer Markets
Offline Retailer Markets
Not on the High Street's 'Open Door' Event Featured Online-Only Goods
<
23
Creamer-Branded Pop-Up Cafes
Creamer-Branded Pop-Up Cafes
The Organic Valley Pop-Up Sold Half-and-Half with Free Coffee
<
22
Snapchat Rewards Program Filters
Snapchat Rewards Program Filters
Hospitality Group Starwood Has Launched a Series of Geofilters
<
21
Smart Beer Kiosks
Smart Beer Kiosks
The Beer Store's 'Beer Wall' Now Lives on as a Dynamic Digital Display
<
20
NFC-Enabled Packaging
NFC-Enabled Packaging
Jones Packaging and Tuku Teamed Up to Make Innovative CPG Packaging
<
19
Posture-Correcting Billboards
Posture-Correcting Billboards
This Digital Billboard From Microsoft Corrects Posture Instantly
<
18
Bedding Fort Restaurants
Bedding Fort Restaurants
TK Maxx's Pop-Up #DuvetDining Event Provides a Taste of Food and Products
<
17
Musical Food Trays
Musical Food Trays
McDonald's 'McTrax' Tray Liners are Smartphone-Connected Music Stations
<
16
Tech Birthday Pop-Up Exhibits
Tech Birthday Pop-Up Exhibits
The PAR-KING GINZA's Latest Exhibit Fetes Sony's 70th Anniversary
<
15
Dream-Promoting Mattress Showrooms
Dream-Promoting Mattress Showrooms
The Showroom for Leesa Mattress' Functions as a Sleep Gallery
<
14
Beer Brand Massages
Beer Brand Massages
Chang Beer's Massage Event Gave Out a 'Massage in a Bottle'
<
13
Snapshot Travel Incentives
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
<
12
AR Blood Donation Billboards
AR Blood Donation Billboards
NHS Blood and Transplant's Donation Ad Interactively Builds Awareness
<
11
Personalized Juice Bottle Branding
Personalized Juice Bottle Branding
This Company is Branding Its Juice Bottles with Selfies
<
10
Pop-Up Wine Stores
Pop-Up Wine Stores
This Vino Delivery Service is Setting Up Shop for the Annual Wine Holiday
<
9
Snapchat Recruitment Campaigns
Snapchat Recruitment Campaigns
JPMorgan is Recruiting New Grads with a Sponsored Geofilter
<
8
Celebratory Italian Pop-Ups
Celebratory Italian Pop-Ups
House of Peroni's 'Amare L'Italia' in London Shares a Love of Italy
<
7
Korean Beauty Brand Flagships
Korean Beauty Brand Flagships
The Sulwhasoo Flagship Store Features an In-House Spa
<
6
Exploratory Food Pop-Ups
Exploratory Food Pop-Ups
This IKEA Pop-Up in Toronto Challenges Conventional Food Rules
<
5
Interactive Beauty Festivals
Interactive Beauty Festivals
The 'Beauty Unbound' Festival Celebrates Beauty Industry Innovations
<
4
Summery Concept Stores
Summery Concept Stores
The 'Seriously Summer' Stores Celebrate Costa Coffee's Seasonal Menu
<
3
Branded Office Breaks
Branded Office Breaks
Lipton's 'Flavor Break' Tour Provides Relief from Workday Stresses
<
2
Relaxing Chocolate Bar Pop-Ups
Relaxing Chocolate Bar Pop-Ups
The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
<
1
Snacking Slot Machines
Snacking Slot Machines
Deliveroo's 'RooMachine' Gives Out Samples from Restaurant Partners
<