The 'Wonderful Everyday' campaign has been ongoing for a few years now, but IKEA is keeping the idea fresh with a new challenge for Instagram users.
Ultimately, this campaign is a celebration of how "the little things are really the big things" and in this theme, Instagram users are being asked to snap a photo of their own #WonderfulEveryday.
A panel of IKEA design experts will look for this tag on social media and will select a top photographer to receive an IKEA shopping spree, valued at €1,200. 100 other notable photographs will be framed and showcased across IKEA stores in Dublin and the UK. While posting a photo to Instagram means it has the potential to be seen by many people, it's something else to have your own photos stationed inside an IKEA store.