In order to celebrate the Sony's 70th anniversary and the 50th anniversary of the Sony building in Tokyo, the temporary retail space located the building's underground parking lot, the PAR-KING GINZA, has launched a retrospective exhibit simply titled, 'Sony.' The exhibition is set up in the subterranean cult shopping destination's signature style, emphasizing a laid back approach.
The celebratory exhibit features specially designed pouches, wallets and cushions fashioned to resemble iconic Sony products, with the display interspersed with various pieces from the brand's 70-year history. The temporary 'Sony' exhibition at the PAR-KING GINZA will also point visitors to a permanent installation that recently opened a few floors up; the Sony Innovation Lounge. The lounge will be open to the public and will let consumers interact with products and learn more about the range's offerings.