Gucci Opens 'Circolo' Pop-Up Shops in Berlin and London
Niko Pajkovic — October 11, 2021 — Business
References: gucci & highsnobiety
To celebrate its 100th birthday, luxury fashion label Gucci has launched two striking 'Circolo' pop-up shops in London and Berlin.
In Berlin, the brand utilized an industrial building in Kreuzenberge, transforming it with interactive photo booths and a one-of-kind "listening lounge," both of which pay tribute to the city's vibrant musical heritage. Elsewhere, in London, the fashion label set up a pop-up in Shoreditch that is said to be inspired by the design of British libraries. Partnering with British bookseller IDEA, Gucci ensured the spaced be decked out with a curated selection of rare fashion books and art volumes. In both stores, shoppers can browse the newly launched 'Gucci 100' collection.
While the new pop-ups are certainly extravagant, they only represent one portion of Gucci's ongoing centenary celebrations. In addition to the new stores, the brand has also launched an online concept store called the 'Gucci Vault' and teamed up with Hot Wheels to release a collectible co-designed Cadillac Seville from 1979.
Image Credit: Gucci
In Berlin, the brand utilized an industrial building in Kreuzenberge, transforming it with interactive photo booths and a one-of-kind "listening lounge," both of which pay tribute to the city's vibrant musical heritage. Elsewhere, in London, the fashion label set up a pop-up in Shoreditch that is said to be inspired by the design of British libraries. Partnering with British bookseller IDEA, Gucci ensured the spaced be decked out with a curated selection of rare fashion books and art volumes. In both stores, shoppers can browse the newly launched 'Gucci 100' collection.
While the new pop-ups are certainly extravagant, they only represent one portion of Gucci's ongoing centenary celebrations. In addition to the new stores, the brand has also launched an online concept store called the 'Gucci Vault' and teamed up with Hot Wheels to release a collectible co-designed Cadillac Seville from 1979.
Image Credit: Gucci
Trend Themes
1. Interactive Pop-up Experiences - Luxury fashion brands are creating interactive pop-up experiences that offer a unique and immersive shopping experience.
2. Celebration-inspired Pop-ups - Pop-up shops celebrating special occasions, such as brand milestones, are becoming increasingly popular for luxury fashion brands.
3. Curated Retail Spaces - Luxury fashion brands are partnering with experts to curate retail spaces that offer more than just shopping.
Industry Implications
1. Luxury Fashion - Luxury fashion brands are at the forefront of creating unique and extravagant pop-up experiences.
2. Retail - Pop-up shops provide a new and exciting retail opportunity for brick-and-mortar stores.
3. Art and Design - Luxury fashion brands are incorporating art and design elements into their pop-up experiences for a more immersive and engaging environment.
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