The Polish grocery brand Mila recently teamed up with the creative agency Y&R Poland to create the 'Live Fish Pack.' While many companies try to convey freshness through their packaging, this brand has managed to create the illusion that its products are fresh out of the ocean.
The Live Fish Pack is a WiFi-connected box embedded with proximity sensors. When customers approach the box, the product will begin shaking and jumping around. The company has even created an online feature so that audiences can control the boxes remotely and surprise unsuspecting grocery shoppers.
The technology not only conveys the freshness of Mila's seafood products in a clever way, but it also brings a touch of humor to the grocery setting.