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Search our database of over 390,000 cutting edge ideas.

Top 100 Packaging Ideas in June

From Floral Coffee Branding to See-Through Seafood Containers

— July 3, 2016 — Marketing
The June 2016 packaging trends reveal that brand are interesting in using cleaner and more natural designs to try and appeal to consumers. Instead of opting for vibrant colors and over-the-top images, there has been a clear shift towards softer, more subtle packaging that is easy on the eyes.

One way brands are attempting to make their products stand out is through the use of packaging that conveys freshness. One example of this approach is the fruity pastel designs that Noa Skincare uses to appeal to millennial consumers. Another example is Roastorium coffee packaging, which uses soft floral shapes that allude to the coffee plant itself.

As the June 2016 packaging trends reveal, softer designs not only convey freshness, but they are also used to allude to the shift away from chemical ingredients. This is particularly true of food products that are directed towards health-conscious consumers. Some examples of packaging used to promote more natural food products includes see-through seafood containers, colorful yogurt cups and boldly hued nut butter jars.
6.6
Score
Popularity
Activity
Freshness
99
Cloudy Beer Packaging
Cloudy Beer Packaging
The Sixpoint Puff Conveys the Hoppy Beer Through the Use of Clouds
<
98
Celebratory Peanut Jars
Celebratory Peanut Jars
The Planters Mr. Peanut Dry Roasted Peanut Packaging Celebrates 100 Years
<
97
Wood-Encased Whiskeys
Wood-Encased Whiskeys
Highland Park Ice Edition Scotch Whiskey Pays Tribute to Its Viking Roots
<
96
Vibrant Modern Java Packaging
Vibrant Modern Java Packaging
Coffee Selfish Boasts Hot Pink Typography Scrawled Across Its Bags
<
95
Edgy Peanut Butter Branding
Edgy Peanut Butter Branding
Calve Punk is a Limited Edition Design Targeting a Niche Demographic
<
94
Boldly Hued Butter Branding
Boldly Hued Butter Branding
LUA Peanut Butter Boasts Vibrant Packaging in Bold Hues
<
93
Battery-Inspired Drink Packaging
Battery-Inspired Drink Packaging
The J-Amper Energy Drink Bottle Correlates to Electrical Energy
<
92
Witchy Alcohol Branding
Witchy Alcohol Branding
Luster Beer Focuses on the Adult Entertainment Element of Intoxication
<
91
Recycled Sausage Packaging
Recycled Sausage Packaging
The Johnsonville Sausage Foam Trays will Feature 25% Recycled Material
<
90
History-Embracing Skincare Lines
History-Embracing Skincare Lines
Treets Traditions Focuses on Age-Old Formulas and Beliefs
<
89
Sitcom-Inspired Soda Cans
Sitcom-Inspired Soda Cans
The New Diet Coke Cans Feature Characters from 'Absolutely Famous'
<
88
Victorious Beer Branding
Victorious Beer Branding
Kings of Midnight Brewery Celebrates Millennials With Milestone Packaging
<
87
Storytelling Beer Branding
Storytelling Beer Branding
Roots Rum Beer Embraces a Vintage Design to Celebrate Its History
<
86
Rare Gem Oil Packaging
Rare Gem Oil Packaging
The Green Diamond Extra Virgin Olive Oil Bottle is Demure
<
85
Color Blocking Candy Packaging
Color Blocking Candy Packaging
The New POLO Mint Packaging Updates the Brand for Younger Consumers
<
84
Canned Wine Packs
Canned Wine Packs
This Californian Rosé Wine is Packaged in a Case Like Beer
<
83
Card-Shaped Eye Drops
Card-Shaped Eye Drops
The Eye.D Packaging Design is Cleverly Shaped and Named
<
82
Child-Targeting Water Bottles
Child-Targeting Water Bottles
Smarty Pants Water Taps into Kids Desires to Outwit Adults
<
81
Botanist Vino Branding
Botanist Vino Branding
This Provoca Bottle Design Concept Boasts Vivid and Floral Imagery
<
80
Collectible Jersey Packaging
Collectible Jersey Packaging
The adidas Eurocup Collectors Kit is Simple and Classy
<
79
Symbolic Dairy Product Packaging
Symbolic Dairy Product Packaging
Cathedral City Cheeses Have Been Updated to be Heritage-Focused
<
78
Portable Frappe Cups
Portable Frappe Cups
RPC Bebo Plastic's Multilayer Cup Protects Greek Iced Frothy Coffee
<
77
Craft Paper Cookie Packaging
Craft Paper Cookie Packaging
The Fluss Haus Biscoitos Finos Cookie Box is Inspired by DIY Design
<
76
Modernized Ointment Packaging
Modernized Ointment Packaging
Traditional Tiger Balm Takes on a More Masculine Look
<
75
Dessert-Comparing Packaging
Dessert-Comparing Packaging
The 'SCANDAL' by Stelio Parliaros Ice Cream Desserts are Scrumptious
<
74
Double-Sided Vodka Bottles
Double-Sided Vodka Bottles
The Oss Craft Distillery Packaging Focuses on Scandinavia
<
73
Portable Peanut Butter Packets
Portable Peanut Butter Packets
The Little Buddy's Packets Make It Easy to Take Nut Butter to Go
<
72
Shipping-Friendly Bottles
Shipping-Friendly Bottles
The 'Hole Bottle' Enhances the Shipping Efficiency of Packaging Bottles
<
71
Cow-Eared Dairy Packaging
Cow-Eared Dairy Packaging
The Fratelli Spirini Cheese Dairy Packaging Features Cow Faces
<
70
Flower-Focused Coffee Packaging
Flower-Focused Coffee Packaging
The Roastorium Specialty Coffee Packaging is Naturally Designed
<
69
Anthropomorphic Produce Sauce Packaging
Anthropomorphic Produce Sauce Packaging
The OTMA Food Dressing Packages Bring Ingredients to Life
<
68
Paint Can Beer Branding
Paint Can Beer Branding
The 'Primed' Beer Packaging Designs Blend Painting with Libations
<
67
Plant-Based Beverage Cartons
Plant-Based Beverage Cartons
The 'Tetra Top' is Made from Sugarcane and FSC-Certified Paperboard
<
66
Minimalist Wine Packaging
Minimalist Wine Packaging
Nikita Ivanov Designs a Simple Brand Identity Concept for Tone
<
65
Bowl-Embedded Microwave Meals
Bowl-Embedded Microwave Meals
Pace 'Ready Meals' Turn into a Bowl After Cooking Has Completed
<
64
Vibrant Yogurt Snack Packaging
Vibrant Yogurt Snack Packaging
The Chaat Co. Yogurt Snacks Packaging Targets Busy Consumers
<
63
Reusable Retail Shoeboxes
Reusable Retail Shoeboxes
Zappos' #ImNotABox Introduces a Transformative Shoebox Design
<
62
Ethiopian Spice Packaging
Ethiopian Spice Packaging
These Packages Use Vibrant Colors and Exotic Designs to Suggest Flavor
<
61
Hangable Snack Packaging
Hangable Snack Packaging
Garden Chips' Functional Packaging Allows For Versatile Shelving
<
60
Cartoony Pet Product Packaging
Cartoony Pet Product Packaging
The Loopy Pet Packaging Design Plays on the Notion of Carefree Pets
<
59
Ancient Pottery-Inspired Packaging
Ancient Pottery-Inspired Packaging
The Kalifyton Jam Jar Designs are Inspired by Ancient Greece
<
58
Kid-Friendly Rice Packaging
Kid-Friendly Rice Packaging
Tilda's Basmati Rice for Kids is Branded with Charming Characters
<
57
Recordable Fried Chicken Packaging
Recordable Fried Chicken Packaging
The New KFC Bucket Lets Customers Record Mother's Day Messages
<
56
Sensual Perfume Packaging
Sensual Perfume Packaging
The Intimission Perfume Product Branding is Seductive in Nature
<
55
Convenient Seed Snack Packaging
Convenient Seed Snack Packaging
The Punch Foods Superseeds Organic Seed Snacks are Scrumptious
<
54
Molotov Cocktail Packaging
Molotov Cocktail Packaging
The Bottle Wrap on this Champagne Focuses on Love, Success and Health
<
53
Number-Based Packaging
Number-Based Packaging
Danish Selection Fruit Spread Jars Feature the Percentage of Real Fruit
<
52
Single-Drop Dishwashing Bottles
Single-Drop Dishwashing Bottles
Pril Proves That a Little Dishwashing Liquid Goes a Long Way
<
51
Shoe-Inspired Sock Packaging
Shoe-Inspired Sock Packaging
The Bic Sock Packaging Imagines the Product in Use
<
50
Cow Hide Packaging
Cow Hide Packaging
The Milk Nature Concept by Roman Belichenko Embraces a Fresh Look
<
49
Small Batch Beer Packaging
Small Batch Beer Packaging
The Swansea Brew Club Packaging Matches the Quality Ingredients
<
48
Healthy Seed Branding
Healthy Seed Branding
This Chia and Quinoa Packaging is Fresh, Simple and Eye-Grabbing
<
47
Emotional Experience Soup Packaging
Emotional Experience Soup Packaging
The Campbell's Soup 'Cans of Positivity' Campaign is Friendly
<
46
Watercolor Skincare Packaging
Watercolor Skincare Packaging
The Body Shop Concept Represents a Shift Towards Eco Ingredients
<
45
Submerged Hipster Beverage Branding
Submerged Hipster Beverage Branding
The VIP Non-Alcoholic Beverages Boast Graffiti-Inspired Design
<
44
Personalized Flower Packaging
Personalized Flower Packaging
#packetbouquet Lets People to Inscribe Messages for a Special Touch
<
43
Sugar Skull Sauce Packaging
Sugar Skull Sauce Packaging
The MEXICO Food & Liquor Hot Sauce Bottles are Heritage-Inspired
<
42
Concentrated Tea Mix Packaging
Concentrated Tea Mix Packaging
The Finest Kind Tea Mixers and Modifiers Create Delicious Drinks
<
41
Pastel Tea Packaging
Pastel Tea Packaging
The Tri Tea Brand Identity is Inspired by Different Flavor Combinations
<
40
Beard Branding Concepts
Beard Branding Concepts
Claudia Lepesqueur Explores a Kiehl's Beard Subcategory in Men's Care
<
39
NFC-Enabled Packaging
NFC-Enabled Packaging
Jones Packaging and Tuku Teamed Up to Make Innovative CPG Packaging
<
38
Playful Snack Packaging
Playful Snack Packaging
iOrganic Quick Fruits Embraces a Vibrant and Friendly Brand Identity
<
37
Healthy Popcorn Snack Brands
Healthy Popcorn Snack Brands
The Nude Popcorn Company is a New UK Snack Brand
<
36
Dramatic Yogurt Redesigns
Dramatic Yogurt Redesigns
Hollandia Yogurt is Cleaner Yet Still Full of Historical References
<
35
Friendly Cannabis Branding
Friendly Cannabis Branding
Bruce Mau Design Uses Minimalist Branding to Sell Cannabis Products
<
34
Functional Marijuana Tea Packaging
Functional Marijuana Tea Packaging
The Stillwater Marijuana-Infused Tea Packaging is All-in-One
<
33
Personalized Juice Bottle Branding
Personalized Juice Bottle Branding
This Company is Branding Its Juice Bottles with Selfies
<
32
Branded Handle Pie Packaging
Branded Handle Pie Packaging
The Momo Gelato Pie Box Strap Enhances the Portability of the Design
<
31
Squeezable Jam Pouches
Squeezable Jam Pouches
JamJam Swaps the Traditional Glass Jar for a Portable Packet
<
30
Artisanal Frozen Food Packaging
Artisanal Frozen Food Packaging
The Merci Chef Frozen Food Products Convey a Handmade Notion
<
29
Fruity Skincare Packaging
Fruity Skincare Packaging
Noa Skincare Targets Millennial Consumers Concerned with Well-Being
<
28
Road Trip Food Packaging
Road Trip Food Packaging
The SONIC Drive-In New Packaging Designs are Focused on Summer Travel
<
27
Technicolored Tea Branding
Technicolored Tea Branding
These Tea Boxes are Marketed with Vibrant Packaging
<
26
Metallic Popcorn Packaging
Metallic Popcorn Packaging
Diz-Diz's Microwave Popcorn Bags Come in Gold, Silver and Bronze
<
25
Medicinal Candy Packaging
Medicinal Candy Packaging
The Sweet Selection Sweets Packaging is Clear, Simple and Crisp
<
24
Textile-Inspired Candy Branding
Textile-Inspired Candy Branding
These Patterned Chocolate Wrappers are Vibrantly Hued
<
23
Effect-Inspired Skincare Packaging
Effect-Inspired Skincare Packaging
The No7 Lift & Luminate Skin Serum Packaging is Eye-Catching
<
22
Cotton-Crafted Tea Packaging
Cotton-Crafted Tea Packaging
Bon Tea Packages Its Products in Fabric Tea Bag Vessels
<
21
Cultural Street Food Packaging
Cultural Street Food Packaging
Poco Loco Street Food Branding Draws Influence from Mexican Culture
<
20
Drinkable Protein Pouches
Drinkable Protein Pouches
E-hydrate's Portable Protein On-the-Go Pouches Only Need Water
<
19
Beach Ball Soda Bottles
Beach Ball Soda Bottles
Tomislav Zvonaric's Pepsi Packaging Concept is Fun and Functional
<
18
Multifunctional Wine Boxes
Multifunctional Wine Boxes
The Viajes de un Catador Box Wine Packaging is for Storage and Serving
<
17
Fashionable Paint Can Branding
Fashionable Paint Can Branding
Jesper Forsberg Landin Imagines Maison Martin Margiela Paint
<
16
Seafood Packaging Label Systems
Seafood Packaging Label Systems
This Seafood Labeling System is Inspired by the Periodic Table
<
15
Italian Takeout Packaging
Italian Takeout Packaging
The PizzaExpress Brand Packaging Creates a Unified Vision
<
14
Sectioned Hexagon Rice Packaging
Sectioned Hexagon Rice Packaging
This Bowl of Rice Packaging is Inspired by Chinese Tradition
<
13
Multifaceted Fast Food Packaging
Multifaceted Fast Food Packaging
Surf'n'Fries to Go Packaging is Floral and Multifunctional
<
12
See-Through Seafood Packaging
See-Through Seafood Packaging
Tou Prevezanou Frozen Cooked Seafood is Ready to Use in Recipes
<
11
Social Media-Inspired Beer
Social Media-Inspired Beer
Hash Beer Feminizes Packaging It to Be Instagrammable
<
10
Asian-Inspired Tea Packaging
Asian-Inspired Tea Packaging
Hong Fresh Tea Labs Boasts Simple and Natural Branding
<
9
Quirky Cosmetic Travel Kits
Quirky Cosmetic Travel Kits
The Vagheggi Travel Kit Voyage Packaging is Minimal and Trip-Oriented
<
8
Ready-to-Serve Dessert Pots
Ready-to-Serve Dessert Pots
Delici Packs its Multi-Person Treats in Glass Cups and a Plastic Tray
<
7
Portable Toothpaste Pods
Portable Toothpaste Pods
Poppits' Eco-Friendly Soft Gel Pods Do Away with Plastic Tubes
<
6
Tactile Skincare Packaging
Tactile Skincare Packaging
The SKINN Student Project Explores Designs that Focus on the Senses
<
5
Prismatic Jewelry Packaging
Prismatic Jewelry Packaging
Edinas Paper Installations Embraces the Edginess of Karman Jewelry
<
4
Bouquet Delivery Boxes
Bouquet Delivery Boxes
Roseur Fine Roses' Packaging Solution is Tailored to Online Flower Sales
<
3
Bare Water Bottle Packaging
Bare Water Bottle Packaging
The S'ip by S'well Bottle Branding Lets the Product Speak for Itself
<
2
Scandinavian Design Cosmetic Packaging
Scandinavian Design Cosmetic Packaging
These Palmolive Product Packaging Designs are Timeless
<
1
Fruit-Topped Juice Bottles
Fruit-Topped Juice Bottles
Siya's Juice Packaging System Emphasizes Freshness
<