Roots Rum Beer prides itself as providing one of the highest quality rum beer on the market. Yet this pride goes beyond the product itself and into the history of liquor company. This history is reflected in the vintage design of the Roots Rum Beer labels and packaging. Wanting to tell a story rather than simply sell a product, the branding is quite powerful.
Designed by Dominic Rios Sakalauskas, a creative agency based in the United Kingdom, the Roots Rum Beer packaging embraces an old school sort of imagery from the logo to the illustrations and, of course, the typography used. There is something genuine about the look as well, which solidifies the company's use of real ingredients as well.