Luster Beer boasts a brand identity not seen in this particular industry. Forgoing the usual vintage labels and typography, it embraces a look that is much more avant-garde and modern. This is because it is also inspired by a different angle -- that of sexual desires. Interestingly enough, Luster Beer isn't far from the mark when it comes to this correlation. After all, beer goggles is a common term.
Designed by Hyun Yun, HaeChan Jung and YeonHee Choi, Luster Beer is part of a student project for Kaywon University of Art & Design in Seoul, Korea. Drinking is part of adult entertainment, in a way, so it is only natural someone would draw the correlation deeper.
Why This Trend Is Growing
- Avant-garde Alcohol Branding
- The trend of embracing avant-garde and modern branding approaches in the alcohol industry opens up opportunities for disruptive innovation in product design and marketing strategies.
- Exploring Unconventional Inspirations in Branding
- The trend of drawing inspiration from unconventional angles, such as sexual desires, in alcohol branding allows for disruptive innovation in creating unique and provocative brand identities.
- Creating an Adult Entertainment Experience
- The trend of integrating the concept of adult entertainment into the drinking experience paves the way for disruptive innovation in creating immersive and interactive experiences for consumers.
Industries Being Reshaped
- Alcohol Beverage Industry
- The alcohol beverage industry can explore disruptive innovation opportunities by adopting avant-garde and unconventional branding approaches to stand out in a crowded market.
- Design and Advertising Industry
- The design and advertising industry can seize disruptive innovation opportunities by pushing boundaries and exploring unconventional inspirations to create unique and attention-grabbing alcohol brand identities.
- Hospitality and Entertainment Industry
- The hospitality and entertainment industry can leverage disruptive innovation by incorporating adult entertainment elements into drinking experiences to cater to consumers seeking immersive and unique entertainment options.
