Witchy Alcohol Branding

Luster Beer boasts a brand identity not seen in this particular industry. Forgoing the usual vintage labels and typography, it embraces a look that is much more avant-garde and modern. This is because it is also inspired by a different angle -- that of sexual desires. Interestingly enough, Luster Beer isn't far from the mark when it comes to this correlation. After all, beer goggles is a common term.

Designed by Hyun Yun, HaeChan Jung and YeonHee Choi, Luster Beer is part of a student project for Kaywon University of Art & Design in Seoul, Korea. Drinking is part of adult entertainment, in a way, so it is only natural someone would draw the correlation deeper.