Lauren Beers, the proprietor of a pub in Huddersfield, took an unconventional route to secure the financial stability of her establishment. Facing the challenges imposed by the prevailing cost-of-living crisis, Beers turned to the online platform OnlyFans in September 2022, seeking to generate supplementary income. However, she encountered a significant hurdle, as a substantial portion of her audience did not possess an OnlyFans account, thereby limiting her reach.
In response to this predicament, Beers devised an innovative strategy to promote her businesses simultaneously. By forging a partnership with a local brewery, she developed her own beer range, aptly named 'OnlyCans.' This collaboration will allow her to leverage her pub's popularity while extending her reach to a wider audience through craft beer.
'OnlyCans' will be launched on the brewery's website starting in August 2023.
Image Credit: Lauren Beers
Key Themes Behind This Trend
- Craft-beer Partnerships
- Collaborations between local breweries and businesses provide opportunities to tap into new markets and expand brand reach.
- Supplementary Income Strategies
- Exploring unconventional revenue streams, like selling niche products, can help businesses overcome financial challenges.
- Platform Diversification
- Expanding business presence across multiple platforms allows for increased visibility and access to a wider customer base.
Where This Applies
- Hospitality
- Pubs, bars, and restaurants can explore collaborations with local breweries to create unique products and attract new customers.
- Craft Beer
- Breweries can partner with businesses, such as pubs or retailers, to develop exclusive beer ranges and reach diverse consumer segments.
- Online Platforms
- Businesses on online platforms can explore diversifying their product offerings to increase engagement and expand their audience.
