Stocks Brewery’s was inspired by the capital vices and created a series of colorful concept IPAs called the Seven Deadly Sins IPAs. Each beer represents a different cardinal sin and shares a unique flavor like Bitter Lemon Envy or Filthy Passionfruit Lust. In addition to having a unique flavor, color and typeface of its own, each can includes a symbol like a pig, a diamond or a peacock feather to further express its essence.
The conceptual seven-pack of beer taunts that "being bad is thirsty work" and it presents the set in a dark box that lets the true colors shine. As Andy Briscoe, Associate Creative Director at JDO, said "Our concept for Stocks Brewing’s Seven Deadly Sins IPAs [shocks, spooks and surprises,] delivering something different that distorts predictabilities while keeping the essence of what gets people excited about this most macabre season."
What's Driving This Trend
- Conceptual Ipas
- Breweries can create themed IPAs that reflect unique concepts and flavors to appeal to a wider consumer market.
- Packaging Design Innovation
- Innovative packaging designs that showcase a beer's unique flavor concept and essence can attract consumers who value uniqueness and creativity.
- Themed Product Lines
- Creating product lines based on specific themes, like the Seven Deadly Sins, can generate excitement and appeal to customers who enjoy a unique and engaging experience.
Who This Affects Most
- Craft Beer Brewing
- Craft breweries can create unique and themed IPAs to stand out in the crowded beer market and attract a wider consumer base.
- Packaging Design
- Designers and packaging companies can create innovative and visually appealing packaging that showcases a beer's unique selling points and attracts consumers who value creativity and uniqueness.
- Theme Parks/entertainment
- Theme parks and entertainment companies can create products and experiences based on specific themes, like the Seven Deadly Sins, to offer an engaging and immersive experience to customers who seek unique and memorable experiences.
