The Loopy Pet Packaging Design Plays on the Notion of Carefree Pets
Michael Hemsworth — May 6, 2016 — Lifestyle
References: behance.net & packagingoftheworld
The inherent joy that comes with pet ownership is the inspiration behind the Loopy Pet product packaging that looks to highlight the energy, carefree attitude and charm that comes with cats and dogs. Created by design agency Penso Design, the Loopy Pet packaging highlights bright colors and quality products in comparison to the cartoony pets in the background. Each one is depicted playing with the product or inspecting the contents just as the actual pet will do once you return home with the goods.
The Loopy Pet product packaging is minimal in aesthetic to help put the focus on the toys and supplies themselves rather than the packaging. Truly, the branding makes the biggest impression by being minimal and focus on small details rather than eccentricity.
The Loopy Pet product packaging is minimal in aesthetic to help put the focus on the toys and supplies themselves rather than the packaging. Truly, the branding makes the biggest impression by being minimal and focus on small details rather than eccentricity.
Trend Themes
1. Minimal Pet Packaging - The trend towards minimal pet packaging allows brands to highlight the quality of their products and shine a spotlight on the pets themselves.
2. Playful Product Depictions - Designers are creating playful product depictions that highlight the joy and enthusiasm that pets bring to our lives.
3. Pet Influenced Branding - Brands are tapping into the love and loyalty people have for their pets by incorporating pet influenced branding into their packaging and marketing materials.
Industry Implications
1. Pet Supplies - Companies in the pet supplies industry have an opportunity to differentiate themselves with playful and minimalist packaging designs that appeal to pet owners' love for their furry friends.
2. Design Agencies - Design agencies can help pet supply companies create unique and eye-catching packaging designs that appeal to consumers' emotional connection with their pets.
3. Branding and Marketing - Branding and marketing professionals have a chance to create pet-influenced branding and marketing campaigns that resonate with the large and growing base of pet owners worldwide.
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