Bryansk Dairy Plant recently commissioned Russian artist Vera Zvereva to redesign its Milgrad line. The talented artist created an adorable blue cat design in various playful poses for the milk cartons, showcasing different narratives based on how the packaging is displayed. From one side to the other, the illustration of the cat moves, allowing the product to be displayed on multiple shelves. The inspiration behind this unique design is the phrase “the cat that got the cream.”
Milgrad's packaging was designed to catch the eye of consumers, and appeal to their senses, encouraging them to try the product. Depot says, “He looks at the consumer with interest, plays with a string, looks out or freezes in anticipation.”
Image Credit: Vera Zvereva / Depot
What's Driving This Trend
- Eye-catching Packaging
- Opportunities for disruptive innovation in creating unique packaging that appeals to consumer senses and enhances product display.
- Playful Illustration Design
- Opportunities for disruptive innovation in using creative and playful illustrations on product packaging to attract attention and differentiate from competitors.
- Artist Collaborations
- Opportunities for disruptive innovation in collaborating with artists to create unique and engaging product packaging designs.
Who This Affects Most
- Food and Beverage
- Developing unique packaging styles and attractive designs can lead to greater product differentiation and increased consumer interest for food and beverage companies.
- Art and Design
- Collaborating with brands to create unique and engaging product packaging designs can be a new avenue for artists to showcase their work and expand their reach.
- Marketing and Advertising
- Creating innovative and unique packaging designs can be used as a marketing tool to attract new customers and differentiate products from competitors.
