The Oss Craft Distillery Packaging Focuses on Scandinavia
Michael Hemsworth — May 2, 2016 — Lifestyle
References: kindnorway & thedieline
Focusing on the Scandinavian people for inspiration, the Oss Craft Distillery packaging has two sides to admire. Although the term two-faced is often regarded as an insult, the use of it here is with nothing but admiration and respect.
The Oss Craft Distillery vodka bottles feature a rather monochrome front label that can be interpreted as the perception that outsiders can have of Scandinavian people. However, the rear side reveals the interior portion and a vibrant label that correlates to the vibrant personality and culture that the people of Scandinavia have.
The Oss Craft Distillery packaging is the design work of Norway-based agency Kind and worked closely with the brand to achieve the bottle design. The final product speaks deeply about the culture it was created in and, like a tourism ad in and of itself, encourages outsiders to explore and enjoy.
The Oss Craft Distillery vodka bottles feature a rather monochrome front label that can be interpreted as the perception that outsiders can have of Scandinavian people. However, the rear side reveals the interior portion and a vibrant label that correlates to the vibrant personality and culture that the people of Scandinavia have.
The Oss Craft Distillery packaging is the design work of Norway-based agency Kind and worked closely with the brand to achieve the bottle design. The final product speaks deeply about the culture it was created in and, like a tourism ad in and of itself, encourages outsiders to explore and enjoy.
Trend Themes
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Double-sided Packaging Design — Designing packaging with two sides that convey different messages or aesthetics, creating intrigue and storytelling opportunities.
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Cultural Representation in Packaging — Incorporating elements of a specific culture into product packaging to create a meaningful connection with consumers.
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Exploration and Tourism-inspired Packaging — Creating packaging that acts as an invitation for consumers to explore and experience new cultures or destinations.
Industry Implications
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Alcohol and Beverage — Opportunities exist in the alcohol and beverage industry to use packaging design to convey cultural stories and enhance the consumer experience.
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Design and Advertising — The design and advertising industry can benefit from incorporating cultural nuances in packaging, creating unique and captivating experiences for consumers.
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Tourism and Hospitality — Brands in the tourism and hospitality industry can utilize packaging designs that evoke a sense of wanderlust and inspire travelers to explore new destinations.
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