Focusing on the Scandinavian people for inspiration, the Oss Craft Distillery packaging has two sides to admire. Although the term two-faced is often regarded as an insult, the use of it here is with nothing but admiration and respect.
The Oss Craft Distillery vodka bottles feature a rather monochrome front label that can be interpreted as the perception that outsiders can have of Scandinavian people. However, the rear side reveals the interior portion and a vibrant label that correlates to the vibrant personality and culture that the people of Scandinavia have.
The Oss Craft Distillery packaging is the design work of Norway-based agency Kind and worked closely with the brand to achieve the bottle design. The final product speaks deeply about the culture it was created in and, like a tourism ad in and of itself, encourages outsiders to explore and enjoy.