Focusing on the Scandinavian people for inspiration, the Oss Craft Distillery packaging has two sides to admire. Although the term two-faced is often regarded as an insult, the use of it here is with nothing but admiration and respect.
The Oss Craft Distillery vodka bottles feature a rather monochrome front label that can be interpreted as the perception that outsiders can have of Scandinavian people. However, the rear side reveals the interior portion and a vibrant label that correlates to the vibrant personality and culture that the people of Scandinavia have.
The Oss Craft Distillery packaging is the design work of Norway-based agency Kind and worked closely with the brand to achieve the bottle design. The final product speaks deeply about the culture it was created in and, like a tourism ad in and of itself, encourages outsiders to explore and enjoy.
What Makes This Trend Stand Out
- Double-sided Packaging Design
- Designing packaging with two sides that convey different messages or aesthetics, creating intrigue and storytelling opportunities.
- Cultural Representation in Packaging
- Incorporating elements of a specific culture into product packaging to create a meaningful connection with consumers.
- Exploration and Tourism-inspired Packaging
- Creating packaging that acts as an invitation for consumers to explore and experience new cultures or destinations.
Sectors Adopting This
- Alcohol and Beverage
- Opportunities exist in the alcohol and beverage industry to use packaging design to convey cultural stories and enhance the consumer experience.
- Design and Advertising
- The design and advertising industry can benefit from incorporating cultural nuances in packaging, creating unique and captivating experiences for consumers.
- Tourism and Hospitality
- Brands in the tourism and hospitality industry can utilize packaging designs that evoke a sense of wanderlust and inspire travelers to explore new destinations.
