Fashion-Branded Vodka Packaging

The Crystal Head Vodka x Joshua Kane Collaboration is Luxurious

The Crystal Head Vodka x Joshua Kane collaboration has been announced as a luxury take on the former brand's iconic skull-shaped packaging that's sure to be a collector's item amongst discerning drinkers alike.

The packaging update includes three luxury bottle casings created by fashion designer and bespoke tailor Joshua Kane, and give the bottle a distinctly demure appearance. The packaging update plays on the skull-shaped vodka bottle and shrouds it in a series of flamboyant fabrics. The aesthetic of the skull underneath, however, is kept in the focus thanks to strategically positioned details.

The Crystal Head Vodka x Joshua Kane collaboration will see just 200 bottles available for purchase, which are priced at £155 each. The bottles will be available for purchase at Selfridges locations in the UK.

Luxury Packaging Collaborations
Collaborating with luxury fashion designers for unique packaging updates can create collector's items for discerning buyers.
Bespoke Alcohol Packaging
Customized packaging designs created by fashion designers or artists can elevate traditional alcohol packaging into a unique art form.
Limited Edition Alcohol Bottles
Creating limited edition packaging or collaborating with designers can increase the value and collectibility of alcohol bottles.

Sectors Adopting This

Fashion
Fashion designers can collaborate with alcohol companies to create bespoke packaging, merging their creative talents with the spirits industry.
Alcohol
Alcohol companies can leverage unique, limited edition packaging collaborations to differentiate their products and appeal to collectors.
Retail
High-end retailers can sell exclusive, limited edition alcohol bottles with bespoke packaging to appeal to luxury consumers.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 79%
Freshness 15%