Jägermeister and Pantone work in collaboration to bring a new design concept to its bottle design. The bottles are seen in two refreshing updates: Herbal Green and Culture Orange. These two are limited editions and have a minimal look with a monochrome finish of the classic Jägermeister bottle. This is the first time that Jägermeister is taking on a monochrome look as the German herbal liqueur brand is usually bottled in a glossy finish.
The new route has a matte coating to bring attention to the PANTONE hues as the main focus. Each pack is comprised of accompanying products including matching shot glasses in the same hue and a tinted object in relation to the hue. Culture Orange has a Porsche 911 Carrera RSR model and the Herbal Green variation has a stag’s head spout, honoring the Jägermeister’s logo.
Image Credit: Jägermeister
Key Themes Behind This Trend
- Monochrome Packaging
- Adopting monochrome design aesthetics offers a contemporary and distinctive brand appearance.
- Collaborative Branding
- Partnerships like Jägermeister and PANTONE blend core brand elements with renowned design expertise.
- Limited Edition Products
- Limited edition releases generate exclusivity and heightened consumer interest.
Where This Applies
- Alcoholic Beverages
- Innovative packaging in the alcoholic beverages sector can redefine consumer perceptions and brand value.
- Design and Color Consulting
- Collaborations with color institutes and design consulting firms enrich product aesthetics and market appeal.
- Collectibles and Memorabilia
- Branded limited edition items, such as unique bottle designs with complementary accessories, appeal to collectors and enthusiasts.
