Designed by Shanghai Version Design, this bowl of rice packaging focuses on the traditional Chinese rice containers that would be found in the countryside of the Asian country.
The hexagonal design of the packaging features two sections that hold a package of rice and a bowl, respectively. The conceptual packaging was designed for a brand that focuses on farm products in order to give a more ornate aesthetic to otherwise simple items.
The bowl of rice packaging opens like a clamshell and is held closed by twine that doubles as a carrier for the small paper package.
Although conceptual, the packaging correlates to a shift in consumer packaged goods that praises convenience; this merging of food with crockery identifies how we could see products be designed to focus on convenience.
What Makes This Trend Stand Out
- Convenience Packaging
- The focus on merging food with crockery to create convenient packaging presents opportunities for companies to innovate and improve consumer experience.
- Traditional Inspired Packaging
- Designs inspired by traditional packaging from different cultures offer a unique branding and marketing opportunity for companies looking to stand out in a crowded market.
- Multi-functional Packaging
- The creation of packaging that doubles as both a container and a carrier presents an opportunity for companies to create more efficient and sustainable packaging solutions.
Sectors Adopting This
- Packaging Industry
- The packaging industry has the opportunity to incorporate traditional designs and create more practical and innovative packaging solutions to meet the needs of consumers.
- Food and Farming Industry
- Companies in the food and farming industry can utilize new packaging designs such as this to enhance their branding and marketing, potentially increasing sales and consumer loyalty.
- Sustainability Industry
- The development of packaging that is both multi-functional and sustainable offers an opportunity for companies in the sustainability industry to make a positive impact on the environment and meet the demands of environmentally-conscious consumers.
