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The Merci Chef Frozen Food Products Convey a Handmade Notion

 - May 2, 2016
References: tatil.br & thedieline
Frozen food products are often associated with anything but being fresh, so the new Merci Chef packaging is intended to convey a handmade aesthetic.

Designed by Tatil Design, the Merci Chef packaging features a black background as the base and various different shades to correspond to the different product line. Ingredients are strew across the boxes to be used as a visual accent and help to correlate the freshness of veggies and herbs to the product inside.

The Merci Chef frozen food products are finished with a picture of the final product to help ensure picky eaters know what they're getting. The various fonts used on the packaging draw inspiration from what you might find at a French restaurant to perhaps associate the fine foods with restaurant meals.