This new range of PACK'D frozen ingredients have been announced by the brand as a series of home cooking solution that will support consumers in their bid to craft high-quality meals from home.
The product range includes the Organic Chopped Garlic, Organic Chopped Onion, Organic Chopped Ginger and Organic Soffritto Base, which are each ready for use in your choice of recipe. The range comes as part of the brand's latest initiative to shift from frozen whole foods into the ingredients segment as a way to capture more market share by delivering consumers with all they need to create a great meal.
Director of Marketing Katy Hamblin spoke on the PACK'D frozen ingredients saying, "We believe that eating well should fit into everyday life, effortlessly. But we also know that this can be difficult for many who lead busy lifestyles and struggle to find the time to cook from scratch. This new range is all about making home cooking quicker, easier, and more nutritious, with no compromise on quality or flavour.”
