Traditionally fresh ingredients are more and more becoming prepackaged like the Tou Prevezanou frozen cooked seafood that focus on being ideal for incorporating into recipes.
The packaging for Tou Prevezanou is the work of 2yolk and focuses on the extremities of the sea creatures in addition to a see-through window. This enables consumers to see the actual product before purchasing and recognize the fresh quality of the frozen cooked seafood.
The Tou Prevezanou brand is localized in Greece with the packaging paying homage to the rustic, family-oriented nature of the freshly frozen products.
The food market is undergoing changes with more consumers becoming comfortable with the idea of frozen or prepackaged foods more than ever. As such, brands are adapting the design of packaging to convey freshness in a new, more subdued way.