Italian canned fish brand Nostromo recently introduced new tuna can packaging that uses Real Peel technology to eliminate product waste and help people get food directly onto their plate without the need to dig around the can with a fork. The 'Apri gira facile' tuna can has a flexible aluminum lid and a design that's produced without an inner rim, which makes it possible for the contents of the packaging to be transferred without getting caught.
This redesigned packaging was created in response to input from consumers on a panel and it also introduces other changes such as reduced oil in the tuna can packaging—about 15 grams less. This change was implemented after findings showed that three our of four consumers do not make the most of the oil included in the tuna cans, and simply throw it away.
What Makes This Trend Stand Out
- Real Peel Technology for Packaging
- Companies can introduce flexible peelable lids for their products to reduce product waste and minimize the need for utensils when consuming them.
- Reducing Oil in Packaging
- Brands can experiment with reducing the amount of oil they put in their packaging to make their products healthier and more eco-friendly.
- Packaging Design Without Inner Rim
- Product manufacturers can consider creating packaging that eliminates an inner rim to allow easier transfer of the product and reduce food waste.
Sectors Adopting This
- Food Packaging Industry
- Food packaging companies can incorporate innovative designs to reduce waste and provide customers with more convenient solutions.
- Canned Food Industry
- Canned food manufacturers can adopt eco-friendly practices by reducing the amount of unnecessary materials in their packaging.
- Consumer Goods Industry
- Consumer goods brands can conduct market research to better understand the needs of their customers and create more efficient and user-friendly products.
