This seafood labeling system was created by Stefania Borasca, a graphic designer based in Gabicce Mare, Italy who is currently a designer apprentice at Studio FM, Milan. The clever labeling system makes the sale of fresh cuts of seafood in naturalistic packaging that preserves tradition while maintaining the integrity of the market experience.
Using black and white monochromatic patterns that slightly recall the orderly nature of an IKEA assembly instruction booklet, the system is called the Liska Fish Labeling System and includes a periodic table-inspired guide to each symbol and its corresponding meaning.
Borasca noted that her inspiration for the project was shifting the power back to the consumer, given that generally speaking, the full knowledge of a product is reserved for the seller.
What Makes This Trend Stand Out
- Seafood Labeling Systems
- Opportunity to develop labeling systems that empower consumers with information about the seafood they are buying.
- Naturalistic Packaging
- Disruptive innovation opportunity to create eco-friendly and visually-appealing packaging that preserves the tradition of the market experience.
- Periodic Table-inspired Guides
- Opportunity to develop creative labeling systems that use universal symbols to convey product information in a fun and engaging way.
Sectors Adopting This
- Seafood
- Seafood industry players can innovate in product labeling to satisfy consumer demand for transparent information about seafood sourcing and sustainability.
- Packaging
- Packaging companies have an opportunity to develop eco-friendly and visually appealing packaging solutions that preserve the traditional market experience while meeting sustainability goals.
- Graphic Design and Marketing
- Designers and marketers can create labeling systems that engage consumers with clear and concise information about the products they are buying, using fun and creative visuals inspired by universal symbols.
