From Partially Baked Bread Rolls to Exposed Seafood Packets
Katherine Pendrill — June 8, 2016 — Marketing
From bread that can be baked inside its original wrapper to exposed seafood packets that let consumers see what they are buying, it is clear that there have been great strides when it comes to innovative freezer food packaging.
Many people turn to frozen foods due to convenience and this means they are often looking for packaging that is equally hassle-free. As a result, a number of companies have created packaging that can be used for cooking and serving the food that comes inside. Examples of this type of functional packaging include bread that can be baked inside its original wrapper, compartmentalized meal trays that control the cooking temperature of different ingredients and steam-filled packets that heat foods evenly when microwaved.
Aside from functional containers, consumers are also looking for innovative freezer food packaging that give them a better idea of what they are about to eat. For instance, Marlees Nantucket Supreme meals are packaged in vacuum-sealed packages that allow consumers to see each component of their meal. Similarly, brands such as Tou Prevezanou and Cookfish Ltd. use viewing windows to show off the quality of the products inside.
Many people turn to frozen foods due to convenience and this means they are often looking for packaging that is equally hassle-free. As a result, a number of companies have created packaging that can be used for cooking and serving the food that comes inside. Examples of this type of functional packaging include bread that can be baked inside its original wrapper, compartmentalized meal trays that control the cooking temperature of different ingredients and steam-filled packets that heat foods evenly when microwaved.
Aside from functional containers, consumers are also looking for innovative freezer food packaging that give them a better idea of what they are about to eat. For instance, Marlees Nantucket Supreme meals are packaged in vacuum-sealed packages that allow consumers to see each component of their meal. Similarly, brands such as Tou Prevezanou and Cookfish Ltd. use viewing windows to show off the quality of the products inside.
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