Creative agency 'mousegraphics' designed the P.E.I lobster packages using wholesome themes that draw from Canada's roots. As the P.E.I lobster is an iconic Canadian seafood, the product packaging uses a sophisticated all-black package and real photographs to reveal the authenticity of the contents.
Thalassinos Anastasiou designed the illustrative logo, which is a small lobster on the front of each package. The red icon is made of simple lines and the lobster's claws are raised above its head to resemble a sphere or globe. This icon helps to represent the brand's goal of reaching a global consumer market with the creative packaging.
The elegant images by photographer Dimitris Poupalos feature a beautiful red lobster inside a block of ice. The freshly frozen lobster is the perfect image to lay atop the packaging, because it will draw in consumers with the bright red color.
Key Themes Behind This Trend
- Sustainable Packaging
- Opportunity for packaging design to prioritize eco responsibility and sustainability.
- Authenticity Marketing
- Opportunity to leverage authentic and iconic Canadian seafood to emphasize product authenticity through design and marketing.
- Global Branding
- Opportunity to leverage iconic Canadian seafood and sleek design for global market penetration.
Where This Applies
- Seafood
- Opportunity for seafood packaging to prioritize sustainability and eco responsibility while emphasizing product authenticity and sleek design.
- Packaging
- Opportunity for packaging companies to develop eco-friendly and sustainable packaging designs that also deliver on aesthetic appeal and authenticity.
- Marketing
- Opportunity for marketing professionals to leverage authentic and iconic Canadian seafood and sleak design for global market penetration while promoting sustainable practices and messaging.
