Creative agency 'mousegraphics' designed the P.E.I lobster packages using wholesome themes that draw from Canada's roots. As the P.E.I lobster is an iconic Canadian seafood, the product packaging uses a sophisticated all-black package and real photographs to reveal the authenticity of the contents.
Thalassinos Anastasiou designed the illustrative logo, which is a small lobster on the front of each package. The red icon is made of simple lines and the lobster's claws are raised above its head to resemble a sphere or globe. This icon helps to represent the brand's goal of reaching a global consumer market with the creative packaging.
The elegant images by photographer Dimitris Poupalos feature a beautiful red lobster inside a block of ice. The freshly frozen lobster is the perfect image to lay atop the packaging, because it will draw in consumers with the bright red color.