Long John Silver's Lobster Bites Tail Pack Has a Seafood-Inspired Form
Laura McQuarrie — August 26, 2021 — Lifestyle
References: prnewswire
The Lobster Bites Tail Pack from Long John Silver's shares a fun way for seafood fans to enjoy the taste of lobster wrapped in a light, buttery breading on the go. The bites are made with wild-caught 100% Norway lobster tail and they're packaged in a box that resembles a bright red lobster tail as if freshly cooked.
The bites are easy to pair with other options from Long John Silver's like the Lobster Bites and Fish Combo or the Lobster Bites and Fish Platter. For a larger crew, there's also the Lobster Bites Family Feast.
Although lobster is perceived as a fancy meal that would ordinarily be eaten during sit-down occasions, brands are helping to make the quality taste of lobster more accessible with snackable, on-the-go products.
The bites are easy to pair with other options from Long John Silver's like the Lobster Bites and Fish Combo or the Lobster Bites and Fish Platter. For a larger crew, there's also the Lobster Bites Family Feast.
Although lobster is perceived as a fancy meal that would ordinarily be eaten during sit-down occasions, brands are helping to make the quality taste of lobster more accessible with snackable, on-the-go products.
Trend Themes
1. Snackable Seafood - There is an opportunity to create on-the-go seafood snack products with a focus on convenience and portability.
2. Alternative Lobster Products - The market for lobster-like products made from other seafood or plant-based sources presents an opportunity to offer a lower-cost alternative and stand out in this market.
3. Unique Packaging Design - New and innovative designs for packaging can make seafood products more attractive and eye-catching on store shelves, leading to increased sales and customer engagement.
Industry Implications
1. Fast Food - Fast food restaurants can capitalize on the snackable seafood trend by offering a range of convenient seafood snacks to customers, expanding their menus and increasing sales.
2. Seafood Retail - Seafood retailers can tap into the demand for alternative lobster products by offering a variety of seafood and plant-based lobster alternatives in-store and online, catering to a wider range of dietary preferences and budgets.
3. Packaging Design - Innovative packaging designers can offer exciting new packaging solutions for seafood products that will make them stand out on the shelf and appeal to a wider audience, leading to increased sales and recognition of their designs.
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