Long John Silver's announced that it is bringing back its fan-favorite 'Lobster Bites' menu item, following demand from fans. The Lobster Bites were first introduced in 2021 as a bites-sized appetizer featuring sweet Norway Lobster tail coated in savory breading and lightly fried to the customers' enjoyment. The item was popular during its limited run, leading to it being brought back for an encore.
The Lobster Bites are now available as part of an appetizer pack, a full combo, a larger platter, or a family-sized meal. Each combo size offers customers a different amount of Lobster Bites and add-ons, such as drinks, chicken tenders, batter-dipped fried fish, and more. However, the Lobster Bites are sure to be the main attraction in each combo.
The Long John Silver's Lobster Bites are available at participating locations for a limited time.
Image Credit: Long John Silver's
Why This Trend Is Growing
- Bite-sized Snack Resurgence
- Companies can capitalize on the demand for bite-sized snacks by introducing new menu items or repackaging existing products.
- Seafood Innovations
- Opportunities exist for companies to innovate new seafood products or create unique seafood combinations to attract new customers.
- Combo Menu Optimization
- Businesses can optimize their combo menus to showcase their most popular items as the main attraction and potentially increase sales.
Industries Being Reshaped
- Fast Food
- Fast food companies can introduce new menu items or repurpose existing ones to align with the rise of bite-sized snacks and optimize their combo menus.
- Seafood
- Seafood companies can innovate new products and unique combinations to align with consumer demand for seafood and capitalize on the rise of bite-sized snacks.
- Family Restaurants
- Family restaurants can create new combo menus and showcase their most popular items to optimize sales and meet consumer demand for bite-sized snacks.
