This summer, Long John Silver’s is giving its popcorn shrimp a seasonal makeover with the debut of new Coconut Popcorn Shrimp.
Officially launching at all participating locations on June 27, 2022, the new dish is a sweet and savory option that can be enjoyed in a variety of ways. The new Coconut Popcorn Shrimp is described as having a topical taste that will transport you to the island and a satisfying crunch in every bite. The new shrimp option is available as part of a Snackbox, a Combo, a Fish & Coconut Popcorn Shrimp Platter, or as part of a $10 Sea-Share or Family Feast.
To celebrate the launch and National Coconut Day on Sunday, June 26, the brand is offering a free Coconut Popcorn Shrimp Snackbox with any pickup purchase of $10 or more made through the brand’s website.
Image Credit: Long John Silver’s
What's Driving This Trend
- Coconut-flavored Shrimp
- Incorporating tropical flavors into traditional seafood dishes presents an opportunity for innovation in the culinary industry.
- Seasonal Makeovers
- Providing limited-time options for seasonal makeovers of popular dishes can attract customers and increase sales in the restaurant industry.
- Free Promotion
- Offering free promotional items for holidays or special occasions can drive online sales and brand awareness in the fast-food industry.
Who This Affects Most
- Seafood
- Exploring new flavor combinations in seafood dishes can attract adventurous eaters and drive sales in the restaurant industry.
- Fast Food
- Providing limited-time promotional items and deals can increase customer traffic and drive sales in the fast-food industry.
- E-commerce
- Creating online promotions and incentives can increase customer engagement and sales in the food delivery industry.
