Long John Silver’s is looking to lure in bargain hunters this January with the debut of its new $6 Chicken Planks Basket.
Perfect for chicken lovers looking for a more complete meal, the new Chicken Planks Basket has a little bit of everything. The star of the meal is Long John Silver’s signature Chicken Planks, which are hand-battered chicken tenders made with 100% white meat chicken raised and produced on U.S. farms. The batter used is the same as what the chain uses for its fish, so you get a perfectly crispy finish. Along with two hand-battered chicken tenders, each basket also includes two of Long John Silver’s iconic hushpuppies, and your choice of side.
The new $6 Chicken Plank Basket is available now for a limited time.
Image Credit: Long John Silver’s
Key Themes Behind This Trend
- Affordable Meal Innovations
- The introduction of the $6 Chicken Planks Basket represents a shift towards budget-friendly meal options that don't compromise on quality, appealing to value-conscious consumers.
- Adaptation of Seafood Techniques
- Utilizing the same batter for chicken tenders as for their fish dishes points to a trend of cross-utilizing seafood preparation techniques to enhance flavor profiles in non-seafood items.
- U.S. Sourced Ingredients Emphasis
- Highlighting the use of U.S.-raised white meat chicken in Long John Silver’s offerings underscores a trend towards transparent sourcing and supporting local agriculture.
Where This Applies
- Fast Food Chains
- Fast food chains are innovating with combo meals like the Chicken Planks Basket to attract price-sensitive patrons with diverse, cost-effective menu offerings.
- Foodservice Suppliers
- Suppliers to the foodservice industry can capitalize on the demand for quality, U.S.-sourced ingredients as consumers increasingly seek transparency in food sourcing.
- Breading and Batter Products
- Companies specializing in batter mixtures could see disruptive opportunities by developing versatile products that cater to both poultry and seafood applications.
